blogging
Information, tips and guidelines for making your blog effective and worth reading
I’ve managed to catch up on some newsletter and blog reading in the last few days so I thought I’d share some of the more interesting ones so you can benefit from them, too.
All related to business today, some back-end details (like blog security) and some customer related issues, but all worth a read. In order that I think of them…
How to do yourself out of a thousand bucks – the ethics of business
Social media, trade secrets and why you shouldn’t give a rip about the competition – great message and enjoy the graphic too!
Why perfect is the only acceptable business measure
5 easy tasks to outsource as you grow your business
how to keep your WordPress blog secure
Working at home blog carnival – in particular, I liked the included posts by Eldon and Blogging your passion (and my own of course!)
Preparing business for difficult times
Happy reading! If you have any comments on these posts, I’d love to hear them…
Inviting someone to be a guest blogger in your blog has advantages for everyone concerned so you may be excited at finding someone to be your guest blogger.
Of course, those advantages disappear if you use a guest blogger who doesn’t work well in your blog and results in you loosing readers and subscribers. So it is important to select guest bloggers carefully.
If you have found a potential guest blogger or been approached by someone wanting to post in your blog, here are my ideas on what you need to consider:
Depending on the arrangement you are putting in place, you also need to be sure you totally trust the guest blogger before you give them any passwords or access to the backend of your blog. There is less risk in getting the posts sent to you and posting them yourself, but it takes time and may defeat the purpose of why you are getting a guest blogger.
Personally, I would want to see some potential guest posts from anyone before I let them post onto my blog, and possibly insist on knowing all topics in advance of them being posted.
Is there anything else you would do to check on a someone before selecting them as your guest blogger?
I just came across a great blog post and wrote a comment in response. Part of the process was answering a security question to avoid spam which is fine.
The questions was “what is one plus three?” It wasn’t a challenge to find the answer but I did wonder if I should write ‘four’ or ‘4’. Given the question used words, I did too.
Unfortunately, the comment form just disappeared with the message “You got the spam message wrong” in its place. Not only was my beautifully crafted response gone forever, I wasn’t given the opportunity to write a replacement comment – and that blog misses out on another comment.
If there is any ambiguity about a compulsory question, there must be a second chance at answering it. Better yet would be clarity about the expected answer – for instance, it could have asked “what is one plus three? (answer in digits)” or “Give the number (in digits) equal to one plus three”.
A simple error yes but the consequences are that they missed getting a comment – How many comments do they miss each week because of this spam question? – and they have lost credibility as a site that values clarity (sorry to say it was a content writing service site, too).
What sort of spam protection do you hate or love?
Recently I had a conversation with another blog owner about the number of links included in a blog post; we were specifically discussing guest blog posts but the concept really applies to your own blog posts as well.
He stated that he only accepts two links in a blog post and that having multiple links to one blog from within a post is of no real benefit. Do you agree with the lack of benefit? I don’t.
To me, including links is a means of giving more depth to whatever I am writing about. For example, if I am writing about good business communications I may link the terms good spelling, using capital letters and consistent style rather than explaining the value and meaning of each.
Of course there is also the advantage of potential additional traffic through increasing the number of links to and within my own blog. Even if only one link works for search engines, multiple links give a human more opportunities to visit my blog which is also important.
So for search engines, one link in a post may be sufficient but I see other reasons for adding links and judge the correct number of links by the content of the post (if you look through my blog you will see some posts have one or no links while others have many links).
Side note: limiting the links allowed for guest bloggers is a reasonable strategy, however, to avoid someone trying to spam your blog rather than providing quality content. I respect such limits and live to them when I supply guest posts, even when I think there are more links of value to the reader.
One of the reasons behind the success of blogging is the humanising aspect of it.
What does that mean? Well, the personality and thoughts of the person blogging come through in their posts, especially if read a few posts, so you see the human being behind the website. This is particularly true for businesses who previously had a static set of pages with information but showed little of the person(people) behind it.
So where do you draw the line between showing yourself and staying professional in a business blog? (That was a question to you rather than being a rhetorical question!)
I was inspired to ask after reading a blog post by Tuan where he openly discusses his blog traffic results for June– he gives actual figures as well as celebrating the fact he has reached a new high in traffic (congratulations Tuan!) and what he learned along the way. So many people will exaggerate or imply they are doing well but Tuan’s honesty is refreshing – and he does have a lot if visitors, too!
So would you be as open about Tuan, at least on certain topics, or do you prefer to keep a wall between you and your business image?
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