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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

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blogging

Information, tips and guidelines for making your blog effective and worth reading

Hard stuff pays off

I really liked this comment by Hugh MacLeod:

Because Facebook and Twitter are too easy. Keeping up a decent blog that people actually want to take the time to read, that’s much harder. And it’s the hard stuff that pays off in the end.

Besides, even if they’re very good at hiding the fact, over on Twitter and Facebook, it’s not your content, it’s their content.

The content on your blog, however, belongs to you, and you alone. People come to your online home, to hear what you have to say, not to hear what everybody else has to say. This sense of personal sovereignty is important.

Ownership of your content is important, but I particularly liked the acknowledgement that sometimes you have to accept the harder option as it is likely to produce the greater rewards. Sure it s easy to have a static website, fill your blog with others’ content, or post self-promoting or vacuous content on Twitter, but a quality blog will give much better long term results.

Do you think the hard stuff generally pays off more in the long term? Have you ever consciously chosen to do then are stuff to reap the reward unlikely to come from the easier option?

Reading resources

I’ve managed to catch up on some newsletter and blog reading in the last few days so I thought I’d share some of the more interesting ones so you can benefit from them, too.

All related to business today, some back-end details (like blog security) and some customer related issues, but all worth a read. In order that I think of them…

How to do yourself out of a thousand bucks – the ethics of business

Social media, trade secrets and why you shouldn’t give a rip about the competition – great message and enjoy the graphic too!

Why perfect is the only acceptable business measure

5 easy tasks to outsource as you grow your business

how to keep your WordPress blog secure

Working at home blog carnival –  in particular, I liked the included posts by Eldon and Blogging your passion (and my own of course!)

Customer Service Carnivale

Preparing business for difficult times 

Happy reading! If you have any comments on these posts, I’d love to hear them…

Getting blog content ideas

Beyond my usual tips of how to find content in your blog, I thought I’d share some ideas on how to find content that may attract more readers from external sources.

  1. use a keyword tool to find the popular terms people use for your product/service – how can you use those specific words in a blog post? Maybe you could explain the subtle differences between the terms (eg haircut and hair style or shielded metal arc welding and gas metal arc welding) or list the varied parts of that term (eg lawyer could be broken into criminal lawyer, family law lawyer and estate planning lawyer)
  2. join a bookmark site (eg delicious, stumble upon, digg, reddit) and look for popular bookmarks for relevant terms. Once you have set up a search, you can add it as a RSS feed for easy future reference as well.
  3. still on a bookmark site, look at the most popular articles people have saved in your topic area – you are bound to get inspiration from reading a few related articles. Note I mean find ideas, not copy the articles or even write the same idea in your own words, as you want original content in your blog. Sometimes one small comment in an article is enough to give you a great idea to write about.
  4. keep an eye on trending topics in Twitter. I use Tweetdeck which automatically gives me a list of each days’ trending topics – many are not relevant to me but sometimes one of them can indirectly give me a blog post idea. Given I’m there checking tweets anyway, it takes practically no time to look at this list.

Selecting the ideal guest blogger

many places to search on a beach

Where to start searching?

Inviting someone to be a guest blogger in your blog has advantages for everyone concerned so you may be excited at finding someone to be your guest blogger.

Of course, those advantages disappear if you use a guest blogger who doesn’t work well in your blog and results in you loosing readers and subscribers. So it is important to select guest bloggers carefully.

If you have found a potential guest blogger or been approached by someone wanting to post in your blog, here are my ideas on what you need to consider:

  • does your guest blogger have some expertise in a relevant field? It may not be the same area as you blog about but it must be related. For example, if you are a car mechanic your guest blogger may be a motorbike mechanic, a panel beater or a car detailer, while a business coach may invite a professional writer, accountant or lawyer to post some business tips from their perspective
  • can your prospective blogger write well? They don’t have to be Shakespeare but it is important that any posts they write can be easily understood by your readers – and that includes someone who will write without a lot of jargon your readers won’t know. Reading their blog is a good first step in deciding if their writing is appropriate
  • is the person reliable, as best you can judge? For a one off post this may not matter but if you are promising your readers a guest blog post every week for 4 months, you want to be fairly confident they will deliver
  • does the person’s style suit your blog? An ideal guest blogger will match their style to your blog (to some extent – it doesn’t have to be identical or it may as well be you posting!) but if they don’t do that you need to be sure their style is acceptable. For example, if they swear in their own blog but you want a family-friendly blog, you need to be sure they will tone down their language

Depending on the arrangement you are putting in place, you also need to be sure you totally trust the guest blogger before you give them any passwords or access to the backend of your blog. There is less risk in getting the posts sent to you and posting them yourself, but it takes time and may defeat the purpose of why you are getting a guest blogger.

Personally, I would want to see some potential guest posts from anyone before I let them post onto my blog, and possibly insist on knowing all topics in advance of them being posted.

Is there anything else you would do to check on a someone before selecting them as your guest blogger?

Missing out on comments

I just came across a great blog post and wrote a comment in response. Part of the process was answering a security question to avoid spam which is fine.

The questions was “what is one plus three?” It wasn’t a challenge to find the answer but I did wonder if I should write ‘four’ or ‘4’. Given the question used words, I did too.

Unfortunately, the comment form just disappeared with the message “You got the spam message wrong” in its place. Not only was my beautifully crafted response gone forever, I wasn’t given the opportunity to write a replacement comment – and that blog misses out on another comment.

If there is any ambiguity about a compulsory question, there must be a second chance at answering it. Better yet would be clarity about the expected answer – for instance, it could have asked “what is one plus three? (answer in digits)” or “Give the number (in digits) equal to one plus three”.

A simple error yes but the consequences are that they missed getting a comment – How many comments do they miss each week because of this spam question? – and they have lost credibility as a site that values clarity (sorry to say it was a content writing service site, too).

What sort of spam protection do you hate or love?

Saving time in blogging

old fashioned stopwatch sitting on a keyboard

Watching time as you type…

Upfront let me say that I don’t think blog posts should be about a quick job just for traffic – a blog is a means of communication with the best blog posts having been considered and offering value to the readers.

[Tweet “a blog is a means of communication with the best blog posts having been considered and offering value to the readers”]

However, there are certainly times when getting a post or two out fast is helpful or even necessary. For instance, if you’re writing a group of posts to cover an absence, a client has given you a rush job, or you’re writing guest blog posts and forgot to write your own, then a quick-to-write post is better than no post at all.

Quick blog post tips

So here are some tips on putting together some quicker posts without making low quality posts no one would ever want to read!)

  1. make a list of related posts you’ve written in the past. This still takes time but you don’t have to think of a topic or plan your words. It also helps linking within your blog and can be very handy for a reader looking for that topic. Regular readers may be less impressed, however, if this is a big deviation from normal or they have just read those posts anyway. There are plugins that can help you manage this, too.
  2. Delegate various tasks  to your team or outsource to someone else (a VA or ghost writer for example)
  3. prepare a list of quotes or stories that you can post quickly as needed. An inspiring quote can create an interesting post by itself, or you can use it as the starting point of a discussion
  4. keep a list of blog post ideas – a notepad, computer document or private blog post can be a handy reference point. It still takes time to write posts but it does save time if you don’t have to think of topics first
  5. Split a long blog post. If your current post is turning out to be very long, splitting it up gives you multiple posts and also is probably easier for people to read and comprehend
  6. get someone else to write the posts! Hiring a ghost writer is covered by point 2, but your other option is to use guest bloggers. This will definitely save your writing time but may take a fair amount of time depending on how you set up the arrangement.
  7. make some set blogging times each fortnight or month and write multiple posts in that time. It saves time to write a few posts at once because you have the program open and are in the right mindset. I like to have the occasional big writing session and schedule a post a week for as many weeks as I can manage so that I know I have posts coming up even if I’m unable to write for a few days. Alternatively, have a series of posts written and upload or schedule them at those times you really need to save time.
  8. look at some plugins as they can automate things to make life easier, depending on what you do with your blog. For example, I use subscribe2 to enable people to sign up for an email each time I post (rather than having to send an email myself) and leenk.me to tweet new posts to my twitter profile

What are your favourite time savers for blogging?

Sharing restricted links

Yesterday I wrote about only linking to public material, but what happens if you find a great resource and can’t easily share it?

Here are some ideas on how you may be able to access that information to share it with others:

  • simply ask the owner of the article/site if you can copy it then add it to your newsletter or as a guest blog post
  • pick out key points from the article and summarise them in a blog post or across multiple tweets – it is courteous if you mention the inspiring source rather than just copy their ideas
  • make the link public but include mention of the restrictions (eg ‘only paid members can view’)
  • ask if a public-access link is available somewhere, or if one could be created 

Depending on the structure and intent of the person restricting access to the article, these techniques may be approved and therefore you can share that great information. If not, maybe just tell people that it exists and how they could access it.

Have you ever tried finding a legitimate way of sharing restrictied information?

Choose links carefully

While I am fairly new to Twitter (you can see my tweets here), I have already learnt some clear rules about making effective tweets.

In particular, as a  reader of others’ tweets I now know that it is important to link only to public information.

Reading through some tweets I came across someone recommending an article which sounded interesting. As intended, I clicked on the link so I could read the article – and to be honest I almost retweeted the recommendation first but I decided to read it and add my own comments first. Luckily as it turned out.

The link successfully opened a new web page BUT it was the home page of the site rather than the expected article. Annoying enough but I perservered and enterted the article’s title into the search field on the site. Only to get a message that the article was reserved for paid members.

The article may have been great but I will never know.

If you come across a resource you want to share in Twitter (or Facebook, My Space, LinkedIn, etc) then make sure the majority of people can actually access the information. Otherwise you are wasting their time and potentially damagaing your reputation.

Linking from a blog post

Recently I had a conversation with another blog owner about the number of links included in a blog post; we were specifically discussing guest blog posts but the concept really applies to your own blog posts as well.

links within a blog

Links between blog posts are like a mini internet

He stated that he only accepts two links in a blog post and that having multiple links to one blog from within a post is of no real benefit. Do you agree with the lack of benefit? I don’t.

To me, including links is a means of giving more depth to whatever I am writing about. For example, if I am writing about good business communications I may link the terms good spelling, using capital letters and consistent style rather than explaining the value and meaning of each.

Of course there is also the advantage of potential additional traffic through increasing the number of links to and within my own blog. Even if only one link works for search engines, multiple links give a human more opportunities to visit my blog which is also important.

So for search engines, one link in a post may be sufficient but I see other reasons for adding links and judge the correct number of links by the content of the post (if you look through my blog you will see some posts have one or no links while others have many links).

Side note: limiting the links allowed for guest bloggers is a reasonable strategy, however, to avoid someone trying to spam your blog rather than providing quality content. I respect such limits and live to them when I supply guest posts, even when I think there are more links of value to the reader.

Being open in blogs

One of the reasons behind the success of blogging is the humanising aspect of it.

What does that mean? Well, the personality and thoughts of the person blogging come through in their posts, especially if read a few posts, so you see the human being behind the website. This is particularly true for businesses who previously had a static set of pages with information but showed little of the person(people) behind it.

So where do you draw the line between showing yourself and staying professional in a business blog? (That was a question to you rather than being a rhetorical question!)

I was inspired to ask after reading a blog post by Tuan where he openly discusses his blog traffic results for June– he gives actual figures as well as celebrating the fact he has reached a new high in traffic (congratulations Tuan!) and what he learned along the way. So many people will exaggerate or imply they are doing well but Tuan’s honesty is refreshing – and he does have a lot if visitors, too!

So would you be as open about Tuan, at least on certain topics, or do you prefer to keep a wall between you and your business image?