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Blogging services

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Selecting the ideal guest blogger

many places to search on a beach

Where to start searching?

Inviting someone to be a guest blogger in your blog has advantages for everyone concerned so you may be excited at finding someone to be your guest blogger.

Of course, those advantages disappear if you use a guest blogger who doesn’t work well in your blog and results in you loosing readers and subscribers. So it is important to select guest bloggers carefully.

If you have found a potential guest blogger or been approached by someone wanting to post in your blog, here are my ideas on what you need to consider:

  • does your guest blogger have some expertise in a relevant field? It may not be the same area as you blog about but it must be related. For example, if you are a car mechanic your guest blogger may be a motorbike mechanic, a panel beater or a car detailer, while a business coach may invite a professional writer, accountant or lawyer to post some business tips from their perspective
  • can your prospective blogger write well? They don’t have to be Shakespeare but it is important that any posts they write can be easily understood by your readers – and that includes someone who will write without a lot of jargon your readers won’t know. Reading their blog is a good first step in deciding if their writing is appropriate
  • is the person reliable, as best you can judge? For a one off post this may not matter but if you are promising your readers a guest blog post every week for 4 months, you want to be fairly confident they will deliver
  • does the person’s style suit your blog? An ideal guest blogger will match their style to your blog (to some extent – it doesn’t have to be identical or it may as well be you posting!) but if they don’t do that you need to be sure their style is acceptable. For example, if they swear in their own blog but you want a family-friendly blog, you need to be sure they will tone down their language

Depending on the arrangement you are putting in place, you also need to be sure you totally trust the guest blogger before you give them any passwords or access to the backend of your blog. There is less risk in getting the posts sent to you and posting them yourself, but it takes time and may defeat the purpose of why you are getting a guest blogger.

Personally, I would want to see some potential guest posts from anyone before I let them post onto my blog, and possibly insist on knowing all topics in advance of them being posted.

Is there anything else you would do to check on a someone before selecting them as your guest blogger?

Finding a guest blogger to suit you

Having a guest blogger write in your blog has advantages for you and your readers, but how do you find the right person to do some guest posts for you?

You may be lucky and have someone offer to do some guest posts for you when you are ready for them, but if you want a guest blogger without any leads for one, here are ideas for finding a guest blogger:

  • do a blog post announcing you are looking for a guest blogger! If you want to be a little more subtle, add this information to your about us page or your blog policies
  • do some research on your regular commenters – those that contribute constructive comments may well be suitable to do some guest posts for you. In fact, their comments may inspire the guest blogging idea so they can expend on something useful they have written as a comment
  • look at your suppliers – do any of them have a blog that showcases valuable information for your audience? If so, ask them for some guest posts – they get increased exposure and they are helping a client (you!) so are likely to be agreeable
  • ask for guest bloggers through networks (both real life networks, online forums and social media) but be aware that you may get a lot of responses and not all will be of value
  • look at your favourite blogs – would any of those people have anything to say that is relevant to your blog audience? You already know they can write blog posts that attract readers!
  • do a search (in a search engine or through a blog directory of some sort) of blogs in your industry
  • ask any of your suppliers if they know of anyone who could provide relevant expertise – if they supply you there’s a good chance they’ll supply related businesses
  • advertise in unusual places and see who responds. For example, if you run a blog on parenting or helping children with homework, put an ad in a school newsletter as you will reach many parents

Good luck – and let me know which of these ideas worked for you in finding a guest blogger for your blog.

Why read a guest blogger?

Many blogs use a guest blogger from time to time, some use guest bloggers all the time; in fact, Matt Coddington suggest that just about every blog will include a guest blogger at some point in its lifetime.

A guest blogger simply means someone else writes a post or series of posts that are published on another blog. For example, I have done some guest blog posts at The Study Gurus. Sometimes it is one or two posts, sometimes there are many posts in quick succession and sometimes a number of guest posts are added over a longer period.

As a reader of a blog, why would you read a guest blogger in a favourite blog? Or would you actively not read it at all?