I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential.
Read, subscribe to my newsletter, enjoy!Tash
I just visited a blog for the first (and probably last!) time.
As soon as I got to the URL, a pop up opened to promote something I assume they get a commission or payment for. There was a x on the pop up so I was able to close it fairly easily at least.
I hate pop ups at the best of times (and am annoyed that many get past pop up blockers but that’s another story!) so it doesn’t make me like a site when I get a pop up so quickly. But I sigh and move on.
People learn to block out too much noise and refuse to be distracted.
Frequency of pop ups
On this particular site, I closed the pop up and then clicked on a link to see the most recent blog post.
As soon as the blog post opened, so did another pop up.
As soon as the about us page opened, so did another pop up.
As soon as the registration page (clicked on by mistake!) opened, so did another pop up!
Seeing the same pop up that many times is NOT making me more likely to click on it let alone spend money on whatever is being advertised.
Topics of pop ups (and other ads)
I understand that running a blog has costs and people want to make a bit of money back from their blog if possible. Ads and affiliate links are one way to cover some blogging costs.
But surely it’s more effective if the ads are aimed at the target audience of the blog?
In my example above, the site is about cooking but the pop up was about web hosting.
Obviously, some people are interested in both cooking and running a website. But can you assume most people looking up recipes and cooking tips will be interested in hosting a website?
I think a pop up for cooking books, online shops for herbs and other ingredients, or even online retailers of cooking tools would interest more of the blog’s visitors. And thus earn the blogger more money – or the advertiser more relevant exposure.
The lesson learned?
Ok, I already knew this but the lesson from my example is to control any pop up advertising on your blog or website.
only show the ad a few times – if someone says no after that, they’ll probably always say no
make your ads relevant to your audience. If not immediately apparent why it should interest that audience, make the ad itself provide a link.
So what do you think of website pop ups?
Do you use (and hopefully control) pop ups on your site? If so, what response have you got from them?
It’s easy to be reminded that the look of your blog can affect readership. But there is one little design tool I hadn’t thought much about – I wonder if I’m the only one?
I came across an old blog post on what appears to be a prosperous blog. It was an interesting post but very much an introduction to a topic so I was interested to read more. In fact, the post ended with a comment like “Next time I’ll tackle how to do this”.
Next post is very handy
I couldn’t find the next post on the topic.
The blogger didn’t go back and add a link after he wrote the next post (assuming he actually he did write it!), didn’t give the title of the new post in the first post and the blog layout did not include a ‘next post’ or ‘previous post’ link on the page.
I take the next post link for granted really and don’t think about it much. Does your blog have it?
Do you find it strange when blogs don’t have such navigation links?
Many times I read a blog and ignore the next/previous because I just read one post or I want to read about a topic so use the search function rather than read in sequential order. Yet today I discovered a very important use of this navigation tool.
From now, I value the next/previous post link much more and would never publish a blog without it. Would you?
Always add value to your readers, whether it is information, instruction or entertainment. Without value, it will not good and is not likely to get much word of mouth promotion nor good reviews. This has to be the basis of any eBook you write – just like it is the basis of good blogs posts and articles.
[Tweet “The best basis for any eBook is adding value to your (potential) readers.”]
A blog can be a great testing ground for your eBook ideas.
Choose an eBook topic on what could sell AND what you can actually write about! In other words, balance your skills against your readers’ needs
An outline for an eBook can help designers start before content is complete – a time efficient option!
In writing the solution to a problem, make sure it is a problem people recognise as a problem. For example, people buy a book on travel photography by perhaps not one in taking colour photos even though it is a basic skill and component of travel photography.
‘When writing an e-book, try to write about something with tangible results i.e. Take Better Travel Photos’ by Bright Fox Media
make sure your topic has enough content to last – an eBook is longer than a blog post or magazine article remember!
republishing existing blog content is fine, especially if it is reorganised and updated.
do a plan or outline of your eBook
it is a good starting point for writing your eBook
it provides a structure that stands no matter what order you write the content in
enables planning your launch and content that can be used to generate interest (eg guest blog posts, social media updates)
What challenges have you faced when thinking about, planning or writing an eBook?
You can take it to mean its best to write naturally and don’t go too far in making your posts relevant to a very different topic. Which are good points.
Or you can read it as advice to only write for other blogs when you feel like it. Which sounds very nice, but is not so practical for a business owner trying to market their business!
Choosing a guest blog host
When it comes to choosing where to put a guest blog post, I try to get that balance through the following ideas:
if the blog’s topic is too far from my areas of knowledge, I don’t write posts for them
I only approach someone with a potential guest post when I know I have the time to provide the post, meaning I have a bit of time to be able to write without it being a huge chore or stress
I don’t try being someone else or write in another’s voice so the post feels natural. I will angle the content and tone to suit an audience but keep to what feels right for me
I am experienced in writing on demand – I think you can choose to write at any time, not just want for the right mood, without feeling forced into it. Habit and attitude can get you writing – like Chris Guillebeau, I like the quote from Somerset Maugham: I write only when inspiration strikes. Fortunately, it strikes every morning at nine o’clock sharp.
Setting up a blog may seem daunting but it really doesn’t have to be. However, the first step, how to host your blog, can be difficult if you haven’t done it before.
Some things to consider
So, here are some things to know and consider before making your choice…
if you already have a website, adding the blog to that site means you share the traffic, have only one URL to promote, can see combined statistics through your host and only have one host relationship to deal with
think long term – what do you want from your blog? how do you want to manage it? Just because you don’t need a feature now shouldn’t be a major reason in your choice. For example, a hosted blog won’t let you add Adsense ads which may be something you want to do in 12 months when you’ve built up some traffic.
how technical are you – or how much technical support do you have? While installing and updating the blog software doesn’t require html knowledge, some people find it challenging so a hosted blog has appeal
what will your audience expect? Do you need to earn their trust? Seeing your blog on your domain and branded appropriately goes a long way to building trust and credibility
minimise risk by choosing a reputable host which ever type of hosting you go with
assess the different risks for your business
What other questions are you considering (or did you consider) as part of your decision?
Once you start blogging you will start getting comments. Unfortunately, a large proportion of them will probably be spam, but the real comments are great.
What about the real but not-so-great comments you may get?
Spam and outright abuse I think should be deleted and forgotten.
Comments that just disagree with you or realistic or even constructive criticisms are a different story.
Keeping negative comments in your blog seems honest to me – you’re not censoring and are being transparent.
It may be confronting to leave negative comments live, but it gives you a chance to be human and show that you are open to feedback – especially if you show that you have learnt from it.
Have you ever left negative comments in your blog? What response have you got from doing so?
Like most bloggers, I get spam comments – boring and annoying but that’s the way it is. Luckily, I have plugins so don’t often see all the spam that comes in.
Occasionally I do glance through what has been filtered as spam to check things are on track. Recently, a found a number of comments in the spam filter that were a bit different.
Using comments to get a message spread
Leaving comments in a blog can of course be one way to share your message, and attract traffic back to your site to really explain what is important to you.
But this is the first time I have seen someone set up bulk comments (and I assume it was automated so probably has been sent to many blogs) in order to make their point of view heard.
This isn’t a commercial message, either (although their site could be monetised of course) so it really stood out to me.
Imagine if do-it-in-a-dress, World Vision, Kiva, Greenpeace or any other charity or community group used this tactic – see why I thought this was unusual?
Sharing negative messages
The comments I noticed were criticisms of a writing site
The commenter’s name was even entered as derogative terms against that service so they were definitely keen to ruin the company’s name.
I didn’t click on the link provided as I have no desire to read a diatribe against another service, plus I don’t trust links in spammy comments!
Personally, I have not looked at the named site but I have heard of it. I know some people have found it useful for finding writing projects while the details I have heard concern me and others (the pay rate is apparently ridiculously low so clients can’t assume they are getting quality results and it is not respecting the writers’ time and effort).
I don’t like what I know about that service and similar ones but I have never heard they are dishonest about the pay rates so each to their own.
I agree that the uninformed may be influenced by such sites to work for well under reasonable pay rates because they don’t know any different. It is fair to let new writer’s understand the industry.
It isn’t right to spam the internet with claims of scam and fraud about another company.
So what’s the middle ground?
How can you share a warning with people without crossing legal boundaries and without damaging your own reputation?
My first word of advice – if going to what is likely to be a great event with lots to process afterwards, book out the following days so you can process it!
Attending the PB event last week (yes, this time last week I was sitting in a room to hear Shayne Tilley in the second sessions of the day) was great and I came away with lots of ideas, inspiration and information, plus some great new friendships and relationships.
However, it was back to work as usual on Monday morning. Well, I say as usual but I’ve had some urgent client projects come up this week so it has, in fact, been more hectic than usual.
So I haven’t had the time to sit and read through all my notes or listen to the recordings of the sessions I didn’t attend. Or relisten to the great ones I want to get more out of.
Nor share a lot of those tips and insights with others.
From little actions big things happen
Right from the start, Darren set the theme of the weekend to be from little things big things come.
Even the biggest trees started as small seedlings
{I have to say that I was often distracted by the song ‘from little things big things grow’ used in an ad promoting a group of industry super funds! Distracting similarity but the message is accurate and valuable in both instances.}
It then followed that all the speakers gave practical information so we could pick up little details and see how to apply them to our own blogs. With everyone repeating that taking things step by step and doing lots of little things you can build a success (however you define success).
Major take home message: make 15 minutes a day to work on something important.
Think about it – 15 minutes a day isn’t that hard to find but adds up to 75 minutes a working week or 60 hours (which is 7.5 working days) a year – with 4 weeks annual leave allowed for 🙂
How many new designs could you create or words could you put to paper or sales calls you could make in 60 hours? That may just be the ‘extra day in the week’ many people wish for.
If you want me to write a post on ways to use that 15 minutes, let me know as a comment or email me – or send me a tweet for that matter!
Provide quality and value for your readers
The event was aimed at bloggers so the message was to give readers quality – but the concept is just as valid for any aspect of your business.
Monitor what your readers like and give them more of that
If accepting money for a sponsored post or ad, ask ‘what’s in it for my readers?’ You get paid, obviously, but make the post valuable to your readers above all
add opinions as well as information or share a learning experience so people feel they get an answer (paraphrased quote from Chris Guillebeau)
Make a connection
Various speakers over the conference touched on the importance of engaging and connecting with your audience and with other bloggers.
Here are some of their quotes (written as they spoke so these are close to word-perfect but may be slightly different to their exact words):
Look after and engage your readers – engaged readers will do more for making money than having lots of readers ~ Darren Rowse
A focus on building relationships and providing value to people will lead to success ~ Chris Guillebeau
[within your blog have a ] hidden message of ‘you’re not alone’ coming through as everyone needs to feel connection and belonging ~ Chris Guillebeau
Final words
I think Darren had some important words to say in his opening and closing talks.
The theme was little things add to big things, but also to realise everyone starts small so don’t feel inferior to others. Again, based on my notes, he said:
Comparing yourself to other bloggers makes you feel small and is not constructive – focus on good things happening on your own blog. Look at other blogs for inspiration not comparison.
If you have questions or simply want to learn more from the great speakers at PB Event, you could…
leave a comment below and I’ll do my best to answer you
grab a virtual ticket to PB Event and hear all the speakers (and see their slides). {Yes, this is an affiliate link so I would get a commission for referring you.}
use the #pbevent tag in Twitter – there are still a lot of tips being shared
And with that said, I am off to read more pb event posts myself and do 15 minutes for my subscribers – you can subscribe to get updates of new posts by ticking the box as you leave a comment or fill in the form in the sidebar.
How do you feel as a blogger or small business owner – do you feel small compared to others with more readers or a bigger income? Do you compare yourself to others rather than acknowledging your own progress and successes?
Whether or not you want them, as your blog gets older and more popular it is extremely likely that you will be offered guest posts for your blog.
And assuming you want to maintain a certain standard (in writing quality, content value and staying to a style and topic range), you will need to reject some, if not all, of those offers.
I’m not going to cover why we should reject posts nicely – or reject them at all rather than just ignoring them – that’s a topic for another day. And I’m ignoring obvious spam for this post, too.
Rejecting with respect
The key to refusing a guest post nicely is to be polite and respectful.
Even if the guest post is irrelevant to you or low quality, someone has taken the time to write a post and submit it to you. If they have really tried, they will have an emotional attachment to the post and your response.
show you have a reason for the rejection – it doesn’t have to be in detail but adding ‘we don’t accept guest posts’, ‘we only use posts on this topic’ or ‘your post doesn’t suit our style/audience’ makes the rejection less personal and lets them know how to avoid the same mistake
don’t be insulting, rude or patronising
write a proper response – a single ‘no thanks’ looks lazy and disrespectful so use proper sentences
be positive where possible
if you list faults with the submitted post (such as if you like their information but want the writing improved before you could use it), start and finish with positives about the post
The rejection note doesn’t have to be long as long as it is respectful and makes sense – a greeting, one or two sentences and an ending is enough.
Example rejection notes for a guest post
Hi Sam,
Thanks for submitting your “how to treat frog fungal infections” post. It was well written, however, my blog only accepts posts on business related topics.
Kind regards,
Tash
Hi Mary,
I received your guest post yesterday, thanks. I won’t be using your post in my blog because it doesn’t meet the guidelines for guest posts.
Cheers,
Tash
Thanks Phoebe.
Your guest post, Measuring your social media ROI, was fascinating and well suited to my blog. However, I found it a little hard to understand at points and a couple of sentences seem to stop mid-idea. The questions you posed were thought-provoking so I would be interested in seeing a revised version.
Hope to hear from you soon,
Tash
Hi Bob,
While I appreciate you sending me a guest post I don’t think it suits my audience so I have removed it from my inbox.
not all bloggers will have the same high standards as you so don’t assume any guest blogger will behave professionally or within your style
Guidelines for guest bloggers helps maintain your blog. Publicly available policies or guidelines will also reduce the number of blog posts you receive that don’t meet your rules.
What goes into guest blogger guidelines?
Well, the short answer is ‘that’s up to you – it’s your blog!’
Fun or formal, long or short, guidelines are handy…
But I’m guessing you want a more detailed answer so here are some important points to consider – you may or may not list all of them for bloggers to see but it’s good to have considered each one relative to your blog.
length of posts – minimums and maximums
unique content vs reused content – including how long after you publish the post can it be used
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