Making links useful…
I have been to two websites today that reminded me of the post I wrote back in February about linking to relevant information.
The first one (and as tempted as I am to link to the page, I will only say it was a government information site!) had a whole page about a particular form – what it should be used for and when to use it. At the bottom of the page, it read:
For a copy of this form, visit our website at www.url or call us on 12345679.
Given I was already on their website, a link to their homepage really didn’t help me! It took me another five minutes to actually find the form on their site.
The second site had a similar message but the link itself at least went to their form. This obviously helped me find the form, but I nearly didn’t click on the link as I expected it to go the to homepage.
And that is a reminder to make the text of any links meaningful, too. How hard would it have been to write something like “For a copy of this form, click here”?
So from personal experience today, I request you always think of what will help your readers when you add links to anything you write.
Use your words wisely!