The value of guest blog posts
A few days ago, I raised the question of reading guest blogger posts in a favourite blog.
I think there are a number of reasons to value a guest post in a blog, although I do agree that too many guest posts could detract from the person I visit that blog to hear from.
If the guest blogger is filling in for my favourite blogger so that I continue getting content, that consistency and committment is of value to me. Of course, this is of less importance if the blog is erractic in providing content anyway, but we’ll ignore that for the moment!
Assuming that the blog has carefully selected any guest bloggers and the topics they post on, then the guest posts could provide me with an alternative point of view which can be really useful. It could also provide me with a new blog to read and gain information from.
A different person writing may also inspire different people to comment on my favourite blog which again can lead to new conversations, ideas and leads.
And on a more superficial level, if I comment on a guest blogger’s post, that guest blogger may then know of me and my blog…
While there are obvious advantages for the host and guest bloggers, I think guest blogging also holds advantages for the readers. What do you think?