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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

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Tash is a professional writer who loves helping people communicate clearly and effectively.

Blog carnivals

I have just discovered blog carnivals. Essentially, someone hosts a ‘carnival’ and includes links to various blog entries that are relevant to the carnival topic.

There are apparently hundreds of carnivals happening so you’ll probably find one you like, or at least one on a topic you like!

It seems like a great way to find new blogs on interesting topics, and just to learn about a particular topic. Most carnival hosts review the blogs first so the blogs listed in a carnival should be relevant, good and spam-free.

So far, my blog is included in two carnivals:

The She Blogs carnival

Mothers in business carnival

What carnivals have you read and enjoyed?

{Additional content November 2009}

I have since been involved in a number of carnivals (list of some below) and find them a great way to find some very interesting blog posts and blogs. Some blogs I’ve found in this way and have taught me things and others have inspired me (including inspired a number of blog posts which usually involve a link back to the original post so those bloggers get an additional link from being in a carnival, too.)

It is easy to join carnivals, especially if you put good content into your blog in the first place. So if you haven’t joined a carnival yet, why not?

Focus Organic
email marketing tips
sales & management success
internet business techniques

Aussie bloggers
internet business
boot strapper
tip diva
achieving objectives

Protecting your business

I just found this great blog post about protecting your business. I’ve read about doing back ups many times, and even have back up systems in place :), but I haven’t thought about all of the insurance issues Michelle mentions in her post.

And having our power go on and off for the last twelve hours (I have literally started this post three times to have it stop every time. This time I am saving after every sentence, lol!) I am more conscious of the possibility of having problems – it doesn’t have to be a bush fire or cyclone to destroy your business.

I’m not sure about the tax situation here – she is writing about the USA so it may be a little different here of course but it’s still an interesting thought – how would you spend any business insurance money? Would you pick up where you left off, or would you start something altogether new?

Convincing someone to join in

A few days ago I shared part of an email I received – the person was trying to convince me (and others as it was a mass email) to participate in her forums. Her email was unlikely to work, so I thought I’d share some ideas on how to convince someone to participate in something they are reluctant about.

1. Consider why they are reluctant – maybe it is lack of time or they think it is too expensive, or maybe it is just too hard or intimidating. Once you have the reason, or most likely reasons, answer those reasons.

For example, if people aren’t buying your product because they don’t think it has value for money, don’t tell them they are wrong but explain the value – “This product is fully reusable and made from sturdy materials that will last for years” or “This price includes delivery, a 12 month warranty and a spare battery pack.”

2. Point out the advantages for them, not you.

For example, “Did you know posting on forums can help your search engine results?” or “If you have questions, ask them on the forum – we have experts who may be able to help you” or “When you leave this event, you will know how to save hours every month”

3. Show respect and give the person space to say no without loosing face. No one likes being forced into anything or being nagged, and no one appreciates being made to feel stupid or cheap for not participating in something. So invite and then give them room to decide for themselves.

I’m sure they start earlier…

Yesterday, we had the chance to look at the grade 1 classrooms our child may be in next year. We had time to wonder around and look at the children’s work and the provided posters on the walls.

It was interesting to see that they have learnt about adjectives, different writing styles (narrative, reporting, discussion, etc) and proofreading – I’m sure I didn’t know all that in grade 1!

I occasionally help a trainer with a communications module he teaches as part of a course, and I can tell you there are a lot of adults who don’t know what these grade 1 students are learning. Of course, I see many other examples as I read things in general, too.

Maybe we’ll have a very literate community in 30 years or so, or maybe it’s just our school setting a high standard. Either way, I’ll keep sharing writing and grammar tips here and in my newsletter in the hope of helping people use correct grammar – and parents stay up with their kids!

A change is as good…

As a professional writer, most of my work is commercial – I write business profiles, articles, web copy, brochures, letters and so on. But every so often, I write something completely different, and I love the variety.Beach holiday

Recently, I have had a few ‘different’ projects.

First, I wrote some letters to help out Santa as he likes sending Australian letters to Aussie boys & girls (instead of talking about snow and ice) – personalised letters from Love Santa are definitely professionally written, lol!

QuickCrafts Online is producing a set of books for children about Australian animals and I have been editing the stories to suit the under 5 age group – although I always write in simple terms, I had to use even simpler vocabulary and ideas for that age group!

Real Mums is about reality parenting so they wanted some Santa letters for Mums. These were fun as they need to be humourous and aimed at Mums while maintaining a Santa feel in case the kids read mum’s mail!

It is fun to be involved in projects with such different types of writing!

Polite emails

Writing thank youWriting an email is so quick and easy that sometimes we forget it is in writing and still reflects on how we are perceived.

For starters, emails should be just as polite as letter or face-to-face contact. Apart from being likely to get a positive response to good manners, it is simply a sign of respect and professionalism.

I recently received an email from someone who runs a network which I don’t participate in. The second paragraph started with “If you are not a fan of using Forums, perhaps now is a good time to change your attitude.”

It didn’t help that there was no greeting to start the email (It opened with “Just a reminder to go to the Forum”)

I found this quite rude and it actually made me less likely to join her forums in case that is how I would be treated there as well. She made no allowance for people being busy, having concerns over online security* or not knowing how to use a forum – she just assumed I have a bad attitude and that I should change it to suit her.

So how do you keep an email polite?

  • start with a greeting, and preferably use the person’s name

  • use words like please and thank you

  • don’t insult people – if you must say something negative, put it in positive or constructive terms

  • be brief so you don’t waste their time

  • use proper sentences so it is easy to understand and you look intelligent and literate

  • treat the reader with respect – if you wouldn’t say it to their face, it isn’t appropriate to write it either

* Her email mentions that non-members can read the posts so I would have concerns about the security of the site.

Choosing a name

When starting (or restructuring) a business, one of the hardest decisions is often the name.

You need to consider all possible meanings of the name, whether it is too similar to another business (especially a competitor), whether a domain name is available, does it suit the branding style your business needs, is it easy to remember, and so on.

I have a client going through this process now and it is difficult. Many good names we think of are already registered, although for very different businesses to hers.

A couple of years ago I wrote an article about naming your business – I must remember to send a copy to my client!

I enjoy the challenge of choosing names – it lets me be creative and think in a different way, which is fun!

Some business names I like are:

Word Constructions (well, you’d want me to like my own business name wouldn’t you!)
Precious Water (I agree with sentiment before even checking out their tanks!)
Web Graphics By Email (longer than I usually like, but it sums up the business beautifully)
Real Mums (sounds genuine, somewhere mums can truly be themselves)
The Marketing Coach (much more approachable than something like “The Marketing Experts”)
Love Santa (personalised letters signed Love Santa – says it all really!)
BYO Kids (because it’s hard to leave the kids behind all the time!)

I’m sure there are others, but I just can’t think of them right now. What are some of your favourite business names?

Quotation marks

Have you ever noticed how many unnecessary quotation marks are used?

I once wrote the following as a guest blogger:

Quotation marks seem to be fashionable at the moment, which is a shame as they are being used so badly! “Recommended by doctors and mothers” makes me feel like they are telling me a lie – if it is a genuine statement, why does it need to be in quotation marks?

Quotation marks are correctly used to: 

– indicate you are quoting someone

– indicate speech (e.g. He said “How are you?”)

 – present a title of something

– show the text lacks credibility or truth, or at least is not verifiable (e.g. The media release stated the product was “superior”)

If you are tempted to use quotation marks for emphasis, try bold, italics, underline, colour, indenting or size of font instead – it will stand out more and not send any incorrect messages!

So I was rather amused when I came across a blog dedicated to silly use of quotation marks. I hope you enjoy seeing these grammatical blunders, as well as getting tips for your own writing!

Two Wolves

As a cub leader, the blog entry titled “Two wolves” at The Tall Poppy instantly caught my eye (cubs are named for wolf cubs pack as the young of scouting.)

Anne’s post relates the Chrokee story of us all have two inner wolves fighting for control, with one wolf repeseanting greed, fear, guilt and eog and the other represnting joy, peace, genrosity and compassion.

And which wolf wins? “The one you feed.”

I think that is very true – the more you focus on, the more you see in your life.

Both personally and in my writing, I try to avoid negatives to focus on helping people and seeing the good in life. I’m not perfect at it, lol, but I certainly keep my professional writing  positive and informative, and my whole business is modelled on helping other businesses succeed.

And I hope that by reading my blog, you are feeding your positive wolf.

Do names matter?

When writing, the other important aspect about names is spelling.

If you are writing a note to yourself, obviously the spelling is less important. But as soon as you are writing something for a business use, it is essential you spell names correctly. That includes the names of your colleagues and competitors as well as clients, and also any business names you refer to.

Taking the time to get someone’s name spelt correctly in your records can save you time and the embarrassment of getting it wrong later.

You may not like the spellings emma-lee, elisabeth or mishell, but if that is how someone spells it, that is the way you need to spell it when refering to that person.

Getting it right shows respect; getting it wrong will annoy or even insult the person you are writing about, and can even lose you sales.

Word Constructions
Word Constructions ~ for all your business writing needs