Welcome!
I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy! Tash
Refer to older posts…
Blogging services

Getting your website found…

yelling look at meThere are many ways to promote your website, some will be more effective than others for your business and some are cheaper than others.

You will probably get the best results by using a number of promotional means, especially as some will take time to have much impact (promotional articles for example are effective over time).

It is also worth remembering that it is not just in the early stages of your website that you need to promote it – it will be an ongoing process although the level and style of promotion is likely to be different at various times.

So here are 9 tips for getting your website found…

  1. put a listing into some online directories – but remember free isn’t always a good investment and that some directories are really only used by people adding listings. However, more incoming links helps with search engines, too (excluding links from link farms and other black listed sites)
  2. list your URL in your signature in emails you send and comments you add in any online forums
  3. if you have an enewsletter, get it included in a newsletter aggregator for more links to your site and potentially building your subscriber list
  4. include your URL prominently in your social media profiles and in some of your updates
  5. submit promotional articles to various sites and newsletters – they build credibility as well as incoming links
  6. put ads in newsletters sent to your target audience
  7. Having a blog in itself can build your website traffic, and you can enhance that further by adding your link to blog directories, and commenting on other blogs
  8. place ads on other sites (including through search engines themselves and social media platforms) – this often will cost money but sometimes you can barter or find free opportunities
  9. making use of offline promotions (think about ads in papers, radio ads, flyers, business cards, stationery and the like)

SEO needs to be understood as it encompasses all of the above to some extent and can send you a lot of traffic if harnessed well. It is also an ongoing process and will require many adjustments on your site over time to keep things fresh and allow for changes in search engine rules.

It is certainly possible to manage your own SEO or you can hire someone to help you with it. However, there are many people offering SEO services who are not ethical or qualified to help so be very careful who you trust with any SEO activities – and my personal opinion is to never use a SEO company who sends you an unsolicited email asking for your money.
This post is part of Word Constructions’ Setting up a website series
1. having a website helps more than you
2. what’s involved in setting up a website?
3. Learn about web hosting
4. Preparing your initial website content
5. Managing website design 101
6. Choosing a web designer
7. Basic web pages
8. Navigating your site
9. Making your website attractive

 

7 Responses to Getting your website found…

  • Very informative cheers, I believe your trusty readers could very well want further stories along these lines keep up the great hard work.

    • tashword says:

      Thanks for commenting, Tim, and I’m glad you found it informative. This was part of a series about setting up a new website, but I have touched on how to help we site traffic in a number of posts – look in the blog content and marketing categories in particular if you are after more ideas.

  • Finding your niche helps you to truly be an “expert” and leads to higher confidence, higher inspiration

    • tashword says:

      Thanks for joining in Eleanore. Finding a niche is useful for many reasons in business, and it can help you hone your promotions for the above techniques.

  • KennyK says:

    Some good tips to get started. Thanks for sharing. There is so much to think of when having a site. It might look complicated at first, but it’s a very interesting journey and if you talk with a lot of people and use available online resources, you’ll pick up a lot of information, increase your knowledge and you’ll be able to make adjustments that will benefit you and your business.

    • tashword says:

      You’re welcome, Kenny 🙂

      It amazes me at times just how much information is available online to help us learn at our own pace and time. You just have to figure out which sites are credible and which less so.

  • Pingback: Bookkeeping for bartering

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge