A New Zealand study has just shown that businesses with a website are helping their economy – or more to the point, businesses without a website are missing an opportunity to help themselves and their local economy.

So do you have a website?

I’ve written before about the value of a website, and I think it’s importance has only increased with the growth of social media and mobile access and apps, but I hadn’t thought of it as a major factor for a national economy. Results showed businesses with an online presence had significantly more sales and profits – who’s going to argue with increased profits!

As great as it is to grow your business with a website, I found it staggering that 70% of those without a website have no intention of getting one. I understand that not everyone is comfortable with technology (but you can get people to set it up and mange it for you) and time is a big factor for small business (hey, I have four kids and a business!) but a basic online presence is just so important.

Over the next week or so, I will do some posts about how to get your business online to help business owners who are feeling a bit overwhelmed with it all – and to help the Australian economy!

If you have any questions about getting online, now is a great time to ask!

 

Tags: economy, get online, profits, website

This entry was posted on Friday, July 29th, 2011 at 12:09 pm and is filed under business info, marketing, web content. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.