A New Zealand study has just shown that businesses with a website are helping their economy – or more to the point, businesses without a website are missing an opportunity to help themselves and their local economy.
So do you have a website?
I’ve written before about the value of a website, and I think it’s importance has only increased with the growth of social media and mobile access and apps, but I hadn’t thought of it as a major factor for a national economy. Results showed businesses with an online presence had significantly more sales and profits – who’s going to argue with increased profits!
As great as it is to grow your business with a website, I found it staggering that 70% of those without a website have no intention of getting one. I understand that not everyone is comfortable with technology (but you can get people to set it up and mange it for you) and time is a big factor for small business (hey, I have four kids and a business!) but a basic online presence is just so important.
Over the next week or so, I will do some posts about how to get your business online to help business owners who are feeling a bit overwhelmed with it all – and to help the Australian economy!
If you have any questions about getting online, now is a great time to ask!