Word Constructions

If you leave a comment in a blog, you presumably want to contribute and have your comment included on the blog site. So make sure this is going to happen by getting it right.

Recently, I have received a few comments and pings that aren’t spam but have faulty links so I have not approved the comments.

In one example, the same person gave two comments and had a URL starting with http://http://www so the link obviously didn’t work. The lesson here is to check whether you need to add http:// or not when completing a form - don’t assume every blog/website owner will take the time to fix this error.

Another example if a link that takes a very long time to open and then goes to a page that doesn’t display well or completely. The credibility of the site, and therefore the comment, is reduced. In my case, it meant I couldn’t see how they had linked to me so I wasn’t comfortable accepting the link in my comments.

The result? Your comment is not approved or is only approved once the link is deleted.

Most people who start a blog would like to have some people read it And many would like more people to read their blog - whether it is to promote their business, share their passion or express their opinions and experiences, they want someone to read what they have written.

So how can you promote your blog, getting more readers?

I have found a few blog posts recently that cover parts of this topic so I thought I would share them before I gave any tips of my own…

How to Drive Traffic to Your Blog Through Word of Mouth Marketing

Powering Up Your Blog With These 26 Power Lists/Rankings (the list is handy, but the site isn’t impressive with many faulty images, etc)

101 Internet Traffic Generation Strategies - Part 1 Not all the tips will be relevant to your blog, but you may get some ideas.

I have been to two websites today that reminded me of the post I wrote back in February about linking to relevant information.

The first one (and as tempted as I am to link to the page, I will only say it was a government information site!) had a whole page about a particular form - what it should be used for and when to use it. At the bottom of the page, it read:

For a copy of this form, visit our website at www.url or call us on 12345679.

Given I was already on their website, a link to their homepage really didn’t help me! It took me another five minutes to actually find the form on their site.

The second site had a similar message but the link itself at least went to their form. This obviously helped me find the form, but I nearly didn’t click on the link as I expected it to go the to homepage.

And that is a reminder to make the text of any links meaningful, too. How hard would it have been to write something like “For a copy of this form, click here”?

So from personal experience today, I request you always think of what will help your readers when you add links to anything you write.

Use your words wisely!

I have just been asked if it is rude to correct the spelling of comments added to your blog. An interesting question!

Like so many things, there is no clear answer about what is the ‘right thing’ to do.

I don’t think it is a valuable use of time to check every incoming comment for correct spelling and grammar, but really obvious errors are a bit different. One on hand, it is the person making the comments who will be seen to have bad spelling, not you, so it won’t affect your professional standing.

On the other hand, if the error annoys you or will detract from the message, it is very tempting to fix the error yourself.

If the comment is mostly well written and spelt correctly, I would be inclined to correct any typos or spelling errors. The person who wrote it probably would prefer to appear competent and may be kicking themselves for the error anyway!

If the comment is full of spelling mistakes that aren’t just typos, it is trickier. My instinct is to not have bad English in my blog, even bits not written by me! Someone who can’t spell well may not even notice you correcting their work, and others wouldn’t care either way - but I suspect some people would be offended to find you had corrected their words, especially if the errors were consistent (I’m particularly thinking of people who use SMS shorthand instead of proper spelling.)

Unless you know the person making the spelling mistakes and want to help them and/or know they would appreciate it, I would avoid changing their spelling. It’s harsh, but if they don’t care enough to get things right, it is their reputation they are damaging, not yours.

Of course, your response to their comment needs to be spelt perfectly and sometimes may be able to serve as a lesson in correct spelling!

If you write a newsletter, or even a blog or magazine, and you include a feedback or testimonials section, do you censor them? You have more control over newsletter content and tesimonials than over comments posted in your blog, but how do you best use that control?

If you get a lot of feedback, then it is likely you will only add some of it to your newsletter each time or it would be overwhelming for your readers.

However, if you generally add all feedback into your newsletter or present it in your blog, what do you do with negative feedback?

If the feedback is inappropriate, nasty or irrelevant (e.g. feedback from someone who isn’t even a customer or newsletter subscriber), delete it and forget it.

On the other hand, if it is constructive criticism (or at least true information, even if it isn’t presented constructively!) include it in your newsletter with your response - making sure your response shows how you are improving your service/product.

Including and responding to negative feedback (assuming it isn’t the majority of the feedback you publish!) builds trust in your readers as you are being honest - they will trust the positive feedback more, too. It also gives a balanced view to your newsletter.

You may find that the negative comments you include will be small issues that people can happily accept, so you can gain that above advantages without damaging your name at all.

Regardless of the content of the feedback, remember to thank people in your newsletter to encourage further comments and feedback - the more feedback you get, the more opportunity you have for improvement in your business. Feedback can also build a feeling of community and belonging amongst your readers.

Every website  and blog owner knows, or soon learns, that links are a great way to build traffic and search engine rankings. And most realise that incoming and outgoing links are both important parts of the equation.

But what makes a good link? How do you want to be presented on other sites and blogs when they are linking to you?

Obviously, you can’t always control how people link to you - you often don’t know about links until after they are established - but if you are prepared, you can increase your chances of getting good links, and offer good ones in return.

Many people assume a banner link (that is, an image of your business is linked to you rather than text) is the best option. This is not really true. People looking at the site may notice a banner sooner than text, of course, but don’t always respond more to a picture than to a few well written sentences. And not every realises that a banner can be clicked on as a link - they look for underlined text as a link. What is more important though, is that search engines can’t read images so any text in the banner itself is not picked up by a search engine.

So a text link is often more effective. But even then, some text links are better than others. For instance, a descriptive link to my article on formatting letters is more effective than just a link to Word Constructions as it gives the search engines and readers more information.

As you read my blog and website, you will notice that I try to include a description in every link to add more value to you and those I link to. Is this something you will try now?

Happy writing!

When surfing around sites and blogs, you occasionally come across a site without an About Us page. To be honest, I don’t always look at an about us page anyway, but it really annoys me when I want to and there isn’t one there to look at.

Why do I want to look at an about us page sometimes?

• I may want to know where they are based, and the contact us page doesn’t give enough information
• I don’t understand something on the site and want to check a fact. For instance, if I am unsure if they do consultations as well as sell a product/service, I may check the about us page for details
• if I want to contact the site/business owner (for example to suggest a joint venture or ackonwledge soemthing), I like to use their name and an About Us page is the opbvious place to find their name
• An about us page usually gives me an idea of the size of the business which can sometimes be important
• I can get a better sense of who is behind the site/blog which can develop my trust/their credibility, or at least give me an idea if the person is speaking as an expert in their blog or just sharing their opinions

I also know many people who really like ot know who is behind a business before they deal with it - they want personal stories on the about us page and would even prefer a photo of the owner and key partners/staff.

So, do you have an about us page on your site or blog?

As writing About Us pages is one of the most common web content requests I get, I will post soon with some tips for writing (or improving) our about us page.

I recently read a post by Jeff Attwood in his Coding Horror blog. He wrote thirteen blog cliches that he doesn’t like seeing in blogs - it is like a list of what not to do for a good blog, and was quite an interesting read.

While his post stands as is, some of his points particularly stood out to me so I will discuss them in my blog

One that I very much agree with is his point 5 - the big blogroll. He writes about the waste of listing many blogs in your blog roll, and wrote “It feels artificial and insincere.” Personally, a selective blogroll is a value-add; a long blogroll is ignored.

So what is wrong with listing so many blogs? For starters, a long list doesn’t give any sense of referral or recommendation to the listed blogs, compared to a select listing is likely to be meaningful. It is also hard to find anything from a long list - so at least break the list in to sub-lists to make it more user friendly.

A particularly long list can also distort the look of a page, especially for short posts.

Having said that, what are the advantages of including some blogs in your blogroll? For starters, it builds the blogging community to link and refer to each other. A crafted blogroll can also help your readers find more information on relevant topics, which they will appreciate.

Links to and from your blog can help with your traffic and search engine rankings, so that in itself makes a blogroll and reciprocal links worth considering. But remember that links within your posts are also effective for rankings and readers, so a minimalist blogroll doesn’t mean you can’t link to additional blogs.

What do you think? Are you impressed by a long blogroll when you visit a blog?

Happy writing!

Looking through some blogs recently, I have discovered some unusual interpretations of what a review is…

The online Oxford Dictionarydefines it as a formal assessment of something; a critical appraisal of a work; or a report after the event.

It seems simple - a review is a report about a book, course, website, blog or whatever to help others decide if the work is of potential use/interest/value to them. A review is not an ad (”this product has these features and is available only from us”) or a list of facts (”this website has 10 pages about getting fit”).

If you are writing a review, the following points may help:

• include all relevant details so someone can find the item easily if they want to. This includes the author and publisher for a book, product name and supplier/manufacturer for a product,  name and URL for a website or blog, and so on
• give a summary of the item so the reader understands what you are reviewing, but don’t try to include everything - remember, no one wants to hear the punchline before the joke.
• be honest - that doesn’t mean only list bad things or be nasty, but don’t say it is wonderful if it has some faults or problems. If I write a negative review, I always try to include something positive as well
• give an assessment, such as ‘thoroughly recommend this book’, ‘great value for money’ or ‘not as good as their previous model’. This helps the reader decide whether they want to know more or not.
• qualify the work if required. For instance, a book or movie review may state ‘entertaining for the under 10s but tedious for adults’ or ‘thought-provoking but not suitable for teenagers’ so parents can choose not to allow children to read/see it
• be impartial or upfront about any connections as this builds trust and your credibility - a rave review about something you profit from may damage your reputation

Reviews are a great way to give value to others, but only if people can trust you to give honest, genuine reviews.

Happy writing!