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Guest blog or promotional article?

Recently I was asked if there is any difference between a promotional article and a guest blog post.

The short answer is definitely 🙂

Here’s the longer answer! A promotional article is 500 – 600 words of information that you make available for people to use on websites and in newsletters. At the end of the article is your bio which is how you get promotion by letting people use your article.

A guest blog post is a blog post you write for someone else’s blog. The length will vary depending on the blog and topic involved but is probably 300 – 500 words long. You may have a bio at the end of the post, a bio elsewhere on the blog or simply a link from the author line. Generally, the blog post is not duplicated anywhere else.

So the promotional article will potentially be used in many places while a guest blog post is generally used once. Guest blog posts give you exposure almost exclusively though blogs (ie attracts people who read blogs to read your blog) whereas promotional articles get broader exposure and don’t require you to have a website, blog or newsletter.

Which do you prefer to write and use?

2 Responses to Guest blog or promotional article?

  • I usually face problem writing a bio under the guest posting, which I am looking to resolve.

    • TashWord says:

      Thanks for dropping by Pramila. Do you mean you find it hard to write your own bio? Many people do as it is about selling yourself (which many of us don’t like doing!) and building your credibility. Sometimes that is best written by someone else who can be ore objective, or get others’ opinions once you have written your own.

      Tips for a bio – keep it short, make it engaging if possible, give a reason to believe what you have written (eg she is a teacher of 10 years experience or he started his own international business from scratch), and make it relevant to your purpose (eg link to your blog or website). I like to adjust the bio sometimes to fit the place it is used, too. I hope that helps a bit 🙂

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