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Making your blog quality

Often, I read about the importance of quantity for blog posts – that is, there is a message to write frequently in your blog to make it successful. And I have to disagree with that message.

Oh, there is no argument that a certain number of posts and some regularity is necessary to get traffic to your blog and search engines ranking you. And for regular readers it does help to have a pattern to posting or at least multiple posts a week.

But having five or more posts a week that are boring or trashy is not going to get you a lot of repeat visitors either.

Good quality blog posts that engage people is what will bring people back to your blog. That can be done in many ways (informative, descriptive, entertaining and so on) as long as people are interested in what you are writing. Quality posts may or may not generate a lot of conversation (ie comments), but they will achieve the usual aims of a blog – sharing ideas, showing expertise and communicating with real people.

I would much rather read an informative blog post once a month than visit a blog every day to read some drivel churned out – how about you?

How does this affect your blogging time? Well in reality writing one good post shouldn’t take much longer than three or five short, nonsense posts so don’t assume quality means more of your precious time. Remember a quality post can also be short…

6 Responses to Making your blog quality

  • SEO Blogger says:

    Quality counts best than quantity does. Even though you might have a lot of posts on your blog, it would still be useless if it’s not getting any comments at all. I also agree with you as well. Reading a quality blog post once a month really is more viable than reading low quality ones each day. Moreover, its just a waste of time doing so.

    • tashword says:

      Great to hear you agree, Argie. I know I don’t have time to waste reading low quality blog posts, no matter how good the writer is at posting frequently!

  • KennyK says:

    I have to agree here with you. Quality posts are important, although we can discuss about what quality means and how it can be different for readers, depending on what they look for and what their background/knowledge is.

    I do however think that a real, good quality article (more than just some paragraphs) takes up much more work than some quick text or half copy paste of other people’s ideas. Of course it also depends on how fluent you are as a writer and how fluent you are writing about a certain topic.
    I think a lot of Bloggers out there try to post a lot of new short articles, even if the added value isn’t so big … Maybe they think quantity is their fastest way to success?

    • tashword says:

      I agree there are different aims for readers and bloggers, but most of the basics of quality are the same I think – clear message, good spelling and grammar, everything flows and makes sense, and some content that is worth reading (whether that means it is funny, helpful, intriguing or whatever).

      It does take more effort to write a good post than just throwing a few words into a blog and hoping for the best, and not everyone is willing to put in that effort. Or they have heard so much about quantiity for SEO resutls that they can’t dedicate enough time to each post to make it good.

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