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Searching people are important

For me, once you take out emails and website admin tasks (including writing blog content), then my key activity online would be using a search engine to find something. Apparently I’m not alone – this is the most common activity after emailing.

Which of course means that people searching are an important part of your online presence – if your site doesn’t get in search results and doesn’t help people landing on the site from a search engine then you are risking a potentially large market.

What’s more, if someone is searching the odds are they are willing to buy – I know I wouldn’t bother searching for a local dentist unless I want a new dentist or search for ‘computer mouse retailer’ for fun. So it seems logical to me that someone reaching your site from a relevant search engine search is likely to want your product/service. Especially in comparison to someone who is just curious about their friend’s latest social media like or follow.

Given the potential importance of people visiting your site from a relevant search, why would anyone waste their time getting people to visit from an irrelevant search? For instance, I am happy if you found my site (and blog) through a search for ‘business writer’, ‘blog content’ or ‘writing eBooks’ but see no point enticing you with ‘childcare provider’ or ‘dress maker’. It costs me time and possibly money to get found via a search engine so I don’t want to waste it on people who are not interested in my services – and I don’t want to waste their time and put them off side either.

So how can we help get the right search engine results? Here are my suggestions, and I’d love to hear everyone else’s ideas, too, as I won’t say no to more targetted traffic, either!

  • use appropriate keywords in your writing (ie repeat those words you think people may use to find you)
  • minimise the repetition of words that are not relevant to your message – for example, you may be a  designer writing about your latest website project but avoid writing ‘medical business’ too often as you discuss the work
  • build up some links to your site – quality content is the key here but it does take a bit more than that
  • if looking for backlinks (ie links form other sites to yours), ask them to use appropriate text for the link and aim for related sites. Use the same strategy if someone offers to link to you, or even ask anyone who has added a link without contacting you
  • add page-relevant keywords to your blog tags or page metadata as this helps direct a search engine to the right topics. Note I wrote page-relevant so don’t just use the same words on every page – for example, my tags for this post will be ‘search’, ‘keywords’ and ‘relevant’ which would not work on many of my other pages

Of course, it is crucial to write contact of interest to real people and tweak it for search engines rather thna write for search engines and hope people find the hidden meaning.

How else can you get good search engine traffic to your site/blog?

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