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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

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quantity

Making your blog quality

Often, I read about the importance of quantity for blog posts – that is, there is a message to write frequently in your blog to make it successful. And I have to disagree with that message.

Oh, there is no argument that a certain number of posts and some regularity is necessary to get traffic to your blog and search engines ranking you. And for regular readers it does help to have a pattern to posting or at least multiple posts a week.

But having five or more posts a week that are boring or trashy is not going to get you a lot of repeat visitors either.

Good quality blog posts that engage people is what will bring people back to your blog. That can be done in many ways (informative, descriptive, entertaining and so on) as long as people are interested in what you are writing. Quality posts may or may not generate a lot of conversation (ie comments), but they will achieve the usual aims of a blog – sharing ideas, showing expertise and communicating with real people.

I would much rather read an informative blog post once a month than visit a blog every day to read some drivel churned out – how about you?

How does this affect your blogging time? Well in reality writing one good post shouldn’t take much longer than three or five short, nonsense posts so don’t assume quality means more of your precious time. Remember a quality post can also be short…

Most tips are simple!

Most is a term of quantity – ‘She scored the most goals’ and ‘He ate most of the cake.’

Almost is a measure of qualifying something else – ‘We are almost there’ and ‘You’re almost to the top.’

Although the two words are similar in sound, they are very different and should not be used in the same way. A simple way to remember the difference: Almost is nearly all done