I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential.
Read, subscribe to my newsletter, enjoy!Tash
Goal setting process
I have previously posted about SMARTY goals and rewarding yourself when you achieve goals, so I thought I would add a little about the process of setting goals.
There are a number of ways of setting goals (brainstorming, asking a coach/mentor/friend for help, breaking down bigger goals, adding onto previous achievements, doing workshops or workbooks or just following the SMARTY acronym for example.)
I have found some recent examples of goal setting processes which you may enjoy reading:
Belinda Lindhart has recently gone through the process of setting business, artistic and personal goals for 2009. She has posted about her process in her blog and I think it is a great process that she is sharing.
Chris Brogan has a very different goal setting technique – he uses three specific words to keep him on track for the year. It is actually a very challenging thing to do, but has a lot of potential – I think I will try this one myself! I also love the words equip and armies that Chris has set for himself – he probably wouldn’ t mind if I copied them as it is my aim to equip people with clear communications (through my tips and own writing) and environmental consciousness, and I would love armies of people to push for clear communications and more respect for our planet. However, I will sit down and see what words I come up with myself.
Ali reminds us that goals should be fulfilling as they happen, not just for some mythical future happiness. While not every step of a goal will be fun, it will ideally have some reward for you along the way – and certainly be something you want rather than what you ‘should’ do.
“A journey of 1000 miles begins with a single step” said Confucius. Apparently, the Japanese system of kaizen has a similar meaning and I agree with Emma that taking baby steps is the way to achieve anything – and I loved reading that she used this system for breaking a habit like smoking as it is exactly how I think such habits can be broken!
Some years I ago I used a list of questions (out of a book originally but I can’t remember it’s title or author now) to review the previous year and start the new one. The questions were things like ‘what did you learn this year? what was your biggest achievement? which goals did you reach? which people influenced you this year? what was your biggest challenge this year?’ and then repeat them for the upcoming year (so what do you want to learn next year? what do you want to achieve next year? how will you overcome/avoid those challenges? which old goals need refining?) It was an effective exercise in choosing a direction and goals which I could then write out.
So what process do you use, or will you now use, to set 2009 up as your best year so far?
Small business tax help
As part of the Government’s attempt to reduce the impact of the global financial situation on Australia, they announced some cashflow relief for small businesses. It was announced in December but applies to payments due, in the main, at the end of February (or late January for some.)
In short, if you have a PAYG installment due for the October to December quarter, you only have to pay 80% of the amount requested by the ATO.
However, it is very important to note that the 20% discount only applies to payments due now – the actual amount of tax you need to pay for the year is not being reduced. If you pay less now, you will have to pay the remaining 20% as part of your annual tax return.
So in choosing whether or not to take the discount this month, remember
- it is 20% off your Oct-Dec quarter IAS/BAS
- it is not a tax cut so you will have to pay it eventually
- it may help your cashflow
If you are very organised and will not overspend, you could take the discount and keep the 20% earning interest or paying off loans. If there is a risk you will forget to put aside money for a larger tax bill later this year, consider carefully before taking up this opportunity.
What do you think – are you likely to take up this offer? Do you need help with your cash flow at this time of year?
P.S. Your business must turnover less than $2million p.a. to qualify for the reduction. And you have a couple of extra days to pay, too – it is due on 28 February but as that is a weekend, you have until 2 March.
The meaning of spade, or is it spayed?
Spade: a tool used for digging and moving dirt
The gardener prepared the new flower bed with his spade.
Spayed:the process of desexing an animal to prevent unwanted young.
The vet spayed three cats and one dog today.
Definitely not two words you want to confuse the meanings of!
rejecting SEO “offers”
I seem to be getting more emails about search engine optimisation (SEO) services lately – all of which I delete without any consideration I might add!
Why do I delete them?
- I don’t have time to read so many emails that are often copies of the same text
- I don’t trust services who need to spam me to get work – if their services are so great, they should be able to get work in less annoying ways
- no one can promise to get another site to to the top of Google – Google changes their system often enough that no one can hack it exactly for one thing, and it depends on what other sites are doing as well – if their site is improved, how do I stay as number 1?
- I am convinced that good content is a key to succeeding with search engines – the amount of site traffic I get from my articles is evidence of that – and I doubt an SEO company will help me with my content!
- I hate spam!
What worries me more is that some of them will convince other business people to take up their services. Not only would it be a waste of money most of the time, some SEO strategies can actually penalise your site (and if Google or Yahoo cuts you out, it is very hard to get your site recognised.)
So if you get made an offer to ‘put your site at the top of search engine listings’, please consider carefully if it is worth pursuing. In fact, if they convince you of the need to have SEO help, go online to find a company to use instead of trusting an uncalled for solicitation. Finding a company gives you the chance to decide how reputable they appear.
Alternatively, take some time to work on your content to make it useful and relevant for humans and read up on other ways to help your page rankings.
New listing
I have just added this blog to a directory (the suitably named Web Link Directory!) I came across while researching things online for a client.
What directories have you added your business to? Have you noticed any significant results (positive or negative) from any directory listing?
Admittedly, I did a lot more in the way of directory listings when I first started in business and needed some exposure to get started. I’m not sure I ever got any work from those ads, but I believe they may well have helped get my site noticed by Google and friends. Of course, having relevant, human-orientated content made more difference to my eventual rankings but some initial incoming links helped.
Now, I have less time to look for directories! But more importantly, I take more care in choosing where to place links – relevant sites and sites I consider to be reputable are much more likely to get my notice. Many experts say these links will benefit me more than lots of suspect links, and I don’t disagree with them; besides, I think they are more likely to attract the types of clients I want.
Using events to promote your business
Yesterday, I described an email where past events were advertised – and suggested it was not a great idea!
Yet running or being involved in events such as seminars can be a very effective marketing tool. Assuming the event is well run and provides useful information, the event shows you as an expert, professional, helpful and possibly generous with your knowledge.
Obviously, in the lead up to an event you need to promote it to attract people to the event itself – not much of an event if no one turns up because they didn’t know about it!
However, you can also promote an event to market your business as well as the event – and this marketing can follow the event as well as lead up to it. Worst case, people know you run seminars and may be able to attend your next one; best case, people give you more respect and trust in you, and are more aware of your business.
Some ways you can use an event afterwards to promote your business and credibility are:
- talk about how much you enjoyed the event afterwards – and how much you learned. That may even include mention of things that didn’t work that you have learnt from. Talk about it in your blog and newsletter, as well as on forums, at networking sessions and with colleagues
- gather testimonials from people who were at the event. You can put these on your website (especially near the details for the next event), in a portfolio/resume, quoted in marketing materials, in your blog and newsletter, and in media releases for future events
- ask attendees at the event to review the event – written reviews can be added to your site/blog/newsletter, or even better, to theirs! If they do review or mention your event in their blog, make sure you leave a comment thanking them for their perspective and perhaps adding something useful as a thank you
- give attendees something that is branded for your event – this probably only applies to bigger events like a conference or full day event. If they wear a tee-shirt, carry a bag, mark a place in a book , drink from a water bottle, add a button to their website, use USB key or write with a pen branded for your event, people may ask them about it and they will remember it for longer themselves.
- mention the event, as appropriate, in future media contacts, articles, blog posts, newsletters and so on, although don’t do it all the time as that would just be boring and counter-productive!
- set up surveys asking for feedback to help you improve the next event – invite people from the last event and others to complete it. This gives you market insight whilst also drawing attention to the fact you have an event coming up!
What other ways have you used or seen used for promoting events after they have happened?
How summery is your summary?
Summary: an outline or overview of something
He gave a quick summary of the lecture to date.
Summery: relating to the summer season
The coconut oil and filmy curtains gave the room a summery feel.
What an appropriate pair of words to define this week as they are predicting 37 plus degrees (Celsius of course) tomorrow and Wednesday – summer has certainly reached Melbourne!
Remembrance tip – summer heat is summery.
Writing useful tips
Yesterday, I wrote about the value of giving clients some tipsto develop a relationship with them as a form of marketing. Of course, the tips need to be useful for your clients and presented well to be an effective marketing tool for you.
Try the following tips to make your tips effective:
- keep each tip simple and preferably short
- only give each tip once– repetition is pointless and boring
- make sure the tip is clear – give an example if you think it will help
- brand the page – add your logo and URL as a minimum, but consider coloured paper or a professionally designed template
- make the tips genuine – giving general statements everyone knows is pointless and won’t show your customers your generosity or your knowledge/skills base
- avoid jargon so it’s easy to understand
- check for correct spelling and grammar– although full sentences aren’t necessary in a bulleted list of points
- be consistent in your presentation and writing
Taking some effort to get your tips good is worthwhile as you can use the list over and over. It can be given to clients as a printed page or emailed as a pdf.
Do you already have a tips sheet? Have you checked it recently for the above points and to make sure it is still current and accurate?
Welcome tips
Catching up on some reading over the break, I came across Melissa’s post on using welcome kits to help get repeat customers. It is an interesting idea, and one used by membership places and some real estate agents.
Melissa gave a number of suggestions of things to potentially be included, one of which was a set of tips or an article to help customers maximise what you’ve sold (or at least told) them. I think it’s a great idea – you are providing a value beyond the expected as well as keeping your name & brand in front of them, and the cost is minimal. In fact, if you compare it with the cost of marketing and advertising for new customers, it is a real bargain!
Tomorrow, I’ll post some tips on making your tips valuable 🙂 But here are some ideas of tips you could produce:
- tips on how to use a media release (this one I’ve been doing for years – first time clients I write media releases for get a sheet of related tips)
- tips on how to clean your product, especially if you go beyond ‘clean with soapy water’ and explain how to deal with likely spills and stains
- an article on search engine optimisation (SEO) with all web designs
- tips on uses for business cards with a card or letterhead design or when helping them with a new phone number
- a list of items that can be tax deductions for new bookkeeping or accounting clients
- an article on how to hold a violin/saxophone/flute/etc with all new instrument purchases
- a checklist of business set up tasks for clients you help with new accounts/website/insurance/logo design/etc
- tips on energy saving with all new appliances and computers
- a conversion chart when you sell cooking or craft items
What tips/articles do you give out to new clients – or what have I just inspired you to produce? 🙂
Use your words wisely!
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