Writing useful tips

Yesterday, I wrote about the value of giving clients some tipsto develop a relationship with them as a form of marketing. Of course, the tips need to be useful for your clients and presented well to be an effective marketing tool for you.

Try the following tips to make your tips effective:

• keep each tip simple and preferably short
• only give each tip once– repetition is pointless and boring
• make sure the tip is clear – give an example if you think it will help
• brand the page – add your logo and URL as a minimum, but consider coloured paper or a professionally designed template
• make the tips genuine – giving general statements everyone knows is pointless and won’t show your customers your generosity or your knowledge/skills base
• avoid jargon so it’s easy to understand
• check for correct spelling and grammar– although full sentences aren’t necessary in a bulleted list of points
• be consistent in your presentation and writing

Taking some effort to get your tips good is worthwhile as you can use the list over and over. It can be given to clients as a printed page or emailed as a pdf.

Do you already have a tips sheet? Have you checked it recently for the above points and to make sure it is still current and accurate?