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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

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How to write great newsletters…

I have just read a blog post by Melissa which gave me a recommendation for newsletter tips – thanks Melissa!

Reading her post made me wonder if there is a need for me to give more newsletter related tips, so I thought I’d put the question out for everyone to think about.

Would you be interested in more tips about newsletters, specifically newsletter content? The same thing could be asked for blog content, too. As many of the content issues are the same, tips for one would often be useful for the other anyway!

In the meantime, the following list of newsletter/blog content tips in my blog may help you…

Plus all the general writing tips in my grammar & details and writing categories.

Happy writing!

Business writing ideas newsletter

Happy New Year

I wish you a successful and prosperous 2008, however you define successful.

A new year is the time many of us think about what we intend to do differently in the future and what we intend to strive for. And it is a good time to do this – not only does a new year open in front of us, but we are often refreshed and have more time than during the working year.

Many people disregard resolutions as a meaningless fad. While I don’t think it is the only time to make resolutions, and I agree many new years resolutions don’t survive beyond January, I don’t agree that they are meaningless.

Making a resolution just because it is 1 January and everyone is doing it – that perhaps is meaningless.

Making a resolution because you really want to make a change or improvement is a great thing.

My tips for making resolutions today (or at any time) that will last are:

  1. make them SMARTY goals (I’ll outline them in another post, but essentially they are Specific, Measurable, Achievable, Relevant, Timed and WhY)
  2. don’t set too many – one or two major resolutions per area of your life is plenty
  3. write them down somewhere you can see them to be reminded frequently
  4. consider telling a trusted friend so they can help keep you on track
  5. set your own goals – don’t copy others or do what others think you should do

Other than resolutions, it is also a good time to clear out last year and start afresh. My New Year, New Business article has some tips on refreshing your business, so I won’t repeat myself!

Good luck with your resolutions and goals, and enjoy 2008.

Fresh web content tips

Carrying on from my last post about Lucie of MultimediART’s talk, it was interesting to get her interpretation on fresh website content. It has often been said that fresh content is important for search engine rankings, but what does fresh content mean?

Three main points to consider are:

  • change the content on your site at least once between each visit from a search engine spider (check your stats to find out how often that is for your site)
  • keep the content change within 2 clicks of your homepage
  • swapping around a few words or even a paragraph is probably not enough to count as fresh for a search engine

Search engines apparently search your site more or less often depending on how fresh they judge your content to be.

Content includes any articles and text on your site, as well as products, tools, news items, RSS feeds, and so on.

So how fresh is your website?

Word Constructions
Word Constructions ~ for all your business writing needs

What to write in a blog…

As I am learning to blog, I am aware of the dilema “but what do I write about?”

Of course, as a writer of many, many articles and two monthly newsletters (one filled with business and writing tips and one with time saving tips and information about the web) I have dealt with the question of what to write many times:)

So what can you write about, other than your daily life?

Let’s assume you have a particular theme to your blog and a particular audience… then some examples of content to get you started are:

  • experiences you have had with customers/clients that others can learn from
  • useful tips you have learned from reading a book/blog/article, etc
  • relevant mistakes you notice in everyday life – and how they could have been avoided
  • upcoming events
  • reviews of relevant books/magazines/websites/programs
  • current news items that affect your audience
  • special offers/deals you are planning or you are aware of that may suit your audience

Word Constructions