I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

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One coin, two sides; One budget, two perspectives

There are always two sides to a coin, two side to a story and two perspectives to view things by.

sides of a coin, balancing attention vs avoidning costs

Which perspective do you chose? Or does it depend on the sides of a coin?

On Tuesday, the Federal Budget was announced.

I’ve read quite a few summaries of the Budget so I can write updates for clients. Some are better than others, of course.

Perspectives of the Federal Budget

However, my point relates to how small business is impacted by this Budget. Noting that small business got very little direct mention by the Government in this budget.

A number of business groups have released their view that Government ignored this significant sector of our economy. As advocates of this diverse group, they are annoyed because small business don’t appear to have been included.

Yet another business group or two has put out the view that small business was lucky to have avoided the attention big business got in the Budget. I for one am glad we don’t have to report PAYG each month, for instance.

Both views are based on the  same fact (little mention of small business) but are looking at it in different ways. I found that very interesting.

Why outsource a manager?

Last week I posted that it is possible to outsource managerial roles as well as specific skill roles. But maybe you’re wondering why someone would outsource a manager so here’s my list of ideas – can you add to it?

  •  you only have to pay for the hours you need them to work – not a set number of hours each week
  • you may be able to access greater skills within your budget if they are not full time
  • if they work remotely, it saves you providing space, desk, computer and services for an extra person
  • it may give you more options such as having a manager in another state may open more face-to-face opportunities for your business as well as local contacts in that state
  • it can be a good way to trial what roles you need a manager for – you can outsource for 6 months to assess the situation as it is easier to end a short term contract than an employment contract
  • an outside manager may provide a different perspective and not be as involved in internal issues

Why use a professional writer?

Not many people actually ask me outright, but you can almost see the thought cross their mind – “why would I pay someone to write stuff for me? I know how to write a sentence.”

One very important reason some people choose to hire a writer is simply to save time. It is a task to be outsourced so you can spend more time doing what you’re best at. This is especially true for people who struggle over every word and find writing very time consuming.

Another reason is distance – a professional writer is not so close to your business so will have a clearer perspective of what needs to be said. When you are close to the business, it is easy to get caught in details that aren’t necessary in a marketing document for instance. And when it comes to something like an about us page on a website, many people find it hard to write about themselves anyway.

A professional writer (or editor) may just review what you have done – finding those little errors you can’t easily find in your own work. It is handy if you work alone and don’t have anyone else who can proof read for you.

Of course, a major reason for using a professional writer is to get words that work well, are easy to read and are grammatically correct. For some people this is easy to achieve, others have to work hard at it and some people just can’t get it no matter what they do. Even if you can write fairly well, if you aren’t experienced at writing in a certain way it may be worth getting a professional to do it for you. You can always use their work as a model for future projects.

I think of it this way – I can hold a pencil or paint brush and make marks on a page but I would pay someone else to actually paint something to hang on my walls. We all have our talents and I’d prefer to outsource to experts than try to find time to do everything myself. Which of course leaves me with more time for writing…