Before reading the statistics below, think about your online activity as a small business.
Are you using online activities more or less than last financial year?
Have your online activities changed in the last year? For instance, are you using Twitter more and Facebook less?
Do you use social media more or less than your competitors?
How important is your website to your business and gaining new clients?
All good questions that can help you assess your time and marketing efforts, and make decisions about budgets and software needs.
This post was inspired by two different sets of data – mainly because they are so different.
According to MYOB’s July 2012 Business Monitor Survey, online transactions, email marketing and social media use have all dropped during the last quarter.
On the other hand, the Sensis eBusiness Report (August 2012) shows an increase in social media and website use by SMBs over the year.
Interesting isn’t it?
Were the surveys so different or has the last quarter thrown the overall pattern for the year?
From the Sensis report, I can tell you that…
41% of medium businesses use social media
27% of small businesses use social media
68% of SMBs in cultural, recreational and personal services sectors use social media
21% of SMBs monitor and update their social media presence daily, with 39% doing it at least weekly
For those on social media, the breakdown is:
The MYOB report showed that…
5% of SMBs used Twitter compared to 6% in March quarter
15% of SMBs connected via Facebook, YouTube or Google + – it was 18% in March
19% Victorian SMBs (the biggest social media state apparently!) used social media compared to 24% in March
Like MYOB’s spokesperson, I am glad to see an increase in the number of SMBs with a website – 38% now have a site compared to only 36% in March (interestingly it was 40% when I posted about this in April 2009).
Yet only 24% of SMBs use search engine optimisation to promote their business (it was 31% in March). How much time and effort do you put into SEO and keeping your website fresh and valuable?
72% of SMBs with a website said the website improved the business’ effectiveness – a 4% increase for the last year.
Look at these drops found by MYOB:
What impact do such drops have on your business?
So is your business like the majority or minority of SMBs in Australia?
Can you make use of this data to make improvements to your business and your marketing strategy?
Just to confirm, I am on social media…
Designed by SEO Gal.
Bookshelf 2.0 developed by revood.com