I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential.
Read, subscribe to my newsletter, enjoy!Tash
Look at your web stats and some of the keyword tools available and find out what terms people are really using to find your website.
Are they the words you expected? More importantly, are they the words you are using in the content of your site?
For example, you have an article on your site about Crimson Rosellas but discover most customers search for information on red parrots (because they don’t know the name of the bird). It isn’t hard to add red and parrots to your list of keywords in the site meta data and adjust the article itself to include ‘red parrots’ at least once.
Having relevant keywords is good; having relevant keywords that your potential customers actually use is much better.
Have you played with keywords and seen positive results in website traffic? Share your story 🙂
Following on from my posts about identifying and protecting the essential elements of your business, another way to prepare for the unexpected is to reduce how much your business relies on you.
Here are some ways to reduce that reliance:
As part of your contingency preparations, there are a few related tings yo can do:
“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important’. Not only will you succeed in sales, you will succeed in life.”
Mary Kay Ash
I just found this quote in the Small Business Diva blog and I really like it.
From a business point of view, treating people as if they are important is a great way to build relationships and provide excellent customer service – and a good way to get word of mouth referals, too.
But more than that, it is a sensible way of treating every human being you come across – we are all unique and have our own talents and gifts that deserve recognition and respect. You never know who you are talking to – they could be the one who turns your life around or the one who desperately needs to feel valued.
So how do you make others feel important?
Although spelt very differently, click and clique are pronounced the same.
click: a sharp sound.
We could hear her coming by the click of her shoes on the wooden floor
clique: a tight group of people.
A clique is often hard to join as they are fairly exclusive.
Remember you only need a queue to join a clique, not to click your fingers!
One of the factors influencing your happiness and success is the environment you find yourself in – and you do have control over it.
I recently read a blog post by Donna-Marie which reminded me of the impact people have on your life. I honestly believe that if you surround yourself with positive people, you will have a more positive attitude and are likely to find solutions and opportunities. Which of course means that if you spend lots of time with negative, no-hope people, it is much harder to reach your potential and feel happy.
This can impact many of your choices, such as:
Who you associate with can even impact on your writing style – positive people use words like “can”, “will”, “value” and “ideas” which inspire you and make your writing positive, too.
Have you ever experienced an obvious change by changing who is around you?
I once knew some people who couldn’t help themselves from lying and adjusting perceptions to maintain their view of reality. Their behaviour made me uncomfortable and I didn’t like being unable to trust them, so I made a conscious decision to not associate with them. There was actually a great sense of relief when they were no longer part of my life, and I have taken care since to choose who I spend time with whenever possible.
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