I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash
Refer to older posts…
Blogging services
HCI chat

What are people searching for?

Look at your web stats and some of the keyword tools available and find out what terms people are really using to find your website.

Are they the words you expected? More importantly, are they the words you are using in the content of your site?

For example, you have an article on your site about Crimson Rosellas but discover most customers search for information on red parrots (because they don’t know the name of the bird). It isn’t hard to add red and parrots to your list of keywords in the site meta data and adjust the article itself to include ‘red parrots’ at least once. 

Having relevant keywords is good; having relevant keywords that your potential customers actually use is much better.

Have you played with keywords and seen positive results in website traffic? Share your story 🙂

Print Friendly, PDF & Email

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge