I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

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Proof read your work…

You have heard it before, but I’ll say it again – it is critical to proof read your work before sending it out to work for you. Even if it is boring and you are short on time, proof reading is important and a valuable use of your time.

I just came across a perfect example of someone not proof reading after using a spell checker (at least I am assuming they used a spell checker!) Too often people let a spell checker do the proof reading for them but it just isn’t a safe option.

I hate to use the word “disguised”, simply because you’re NOT hiding anything from your prospects, nor are you tricking them. But the bottom line is – “disgusted” *best describes* what your “free information pack” really is. It’s disgusted from THE FACT that it’s an ad, or that it WILL BE selling them something.

{That is an exact copy – capitals, punctuation and spelling are not mine!}

Easy enough to make a mistake while typing disguised and having a spell check suggest disgusted as the closest word. Very easy to ignore that and give a silly message, too, unless you proof read properly after using the spell check.

Of course, some of us may be amused at a marketing eBook referring to marketing techniques like information packs as disgusting, but I doubt that was their intent!

Proof reading is more than checking everything is spelt correctly – you also need to check the correct word is being used. And having a habit of proof reading everything you write, even the shortest emails and blog comments, will make it easier to project a professional and caring image for yourself and your business.

Having said that, what is your favourite story about a failure to proof read?