You have heard it before, but I’ll say it again – it is critical to proof read your work before sending it out to work for you. Even if it is boring and you are short on time, proof reading is important and a valuable use of your time.

I just came across a perfect example of someone not proof reading after using a spell checker (at least I am assuming they used a spell checker!) Too often people let a spell checker do the proof reading for them but it just isn’t a safe option.

I hate to use the word “disguised”, simply because you’re NOT hiding anything from your prospects, nor are you tricking them. But the bottom line is – “disgusted” *best describes* what your “free information pack” really is. It’s disgusted from THE FACT that it’s an ad, or that it WILL BE selling them something.

{That is an exact copy – capitals, punctuation and spelling are not mine!}

Easy enough to make a mistake while typing disguised and having a spell check suggest disgusted as the closest word. Very easy to ignore that and give a silly message, too, unless you proof read properly after using the spell check.

Of course, some of us may be amused at a marketing eBook referring to marketing techniques like information packs as disgusting, but I doubt that was their intent!

Proof reading is more than checking everything is spelt correctly – you also need to check the correct word is being used. And having a habit of proof reading everything you write, even the shortest emails and blog comments, will make it easier to project a professional and caring image for yourself and your business.

Having said that, what is your favourite story about a failure to proof read?