Welcome!
I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash
Refer to older posts…
Blogging services
HCI chat

Winning despite poor template use

I may soon be $5,000 richer.

Australian money falling into email

Money pouring into my email – a lovely idea!

Then again, I may not be as I know my chances of winning a competition are somewhat less than 100%!

Reading the competition terms…

I just entered a competition, after looking through the terms. I don’t read the terms in full but I always check if there are unexpected uses of my email address before I give it to someone.

In this case, adding me to a single mailing list was acceptable so I entered.

However, I also noted a few things in the terms that were silly.

I think they have used a generic set of competition terms, adding in a few specific details but leaving everything else as it was in the template. To me, this looks like they were too lazy to bother writing or editing their terms.

Let’s assume they had permission to use that template rather than breaching copyright by copying someone else’s terms. They could still face legal issues if something in the template doesn’t apply to their current situation – like how winners are notified.

Dubious terms

To enter, I gave my name and email address – no postal address or phone number.

According to the terms, if I win, I will be ‘contacted by phone and email’. Interesting idea given they don’t have my phone number…

A single prize of $5,000 is on offer to the winner. Yet, ‘the prize… is not transferable as cash.’

This competition is ‘only open to everyone worldwide…’ The use of only and everyone doesn’t quite work  – presumably it makes more sense for competitions where ‘only open to customers’ or ‘only open to Australian residents’. A quick read of the completed sentence could have shown the wisdom of deleting ‘only’.

[Tweet “Not editing a template to use it appears lazy.”]

Have you ever seen someone use a template without thinking to update all the relevant details in it?

Was the result funny or did it damage the business’ reputation (or both!)?

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge