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Enthusiasm generates interest

young girl cheerleader with pom poms

You don’t have to have cheerleaders to show enthusiasm…

Enthusiastic sponsor mentions generate interest for the sponsors and the supported organisation. I’ve been watching it happen.

I’m sure you’ve seen lists of sponsors before, whether it is for a conference, a charity event or a local club or group. Listing sponsors is fine, but how often do you really take notice of many of the sponsors in such a list?

An enthusiastic thanks

Recently, I have seen some gratitude to sponsors that stood out – and made me truly notice the sponsors. Ok, I haven’t actually used those sponsors since then but I have a higher opinion of them now than before!

The Heartkids 24 hour bike-a-thon is basically promoted via a Facebook page. Whenever a new sponsor joins in, an enthusiastic, heart-felt (sorry, no pun intended) update is added to the page to thank the sponsor.

Occasionally, other mentions of the sponsor are made as an update, too.

Heartkids charity bike marathon poster for 5 to 6 October

The Heartkids charity bike marathon – a good cause and a good business example.

And as a shameless plug, the bike marathon would love more sponsors or donations if you feel inclined. I’ll be doing a small part of the bike riding, but the more support generated for Heartkids, the better.

Adding enthusiasm…

For the Heartkids bike marathon, this is not a marketing ploy – there is genuine gratitude and excitement behind those status updates.

If you have real enthusiasm, how can you show it in your business?

If you don’t have real enthusiasm, it will probably show through so what can you be enthusiastic and passionate about to gain that interest?

Put the enthusiasm and passion in – someone like me can always tweak the words to read well – and people will instinctively been drawn to what you are saying.

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