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Giving a wealth of choice…

I often pick up surveys for errors they make – it is unfortunately a common occurrence.

Today I spotted one that used perfect grammar and made perfect sense. The question listed the following options for someone’s gender:

  • male
  • female
  • intersex
  • other (please specify)
  • prefer not to say

For a question where I am used to see two possible answers (male and female), such a long list surprised me!

How much is too much?

Blank page over a list of bullet points

When talking to clients, I talk about writing from their points or from scratch – I don’t list writing blog posts, webcopy, disclosure documents, annual reports and letters. Fewer options make their decision easier.

How many choices make it hard to choose?

For a question with a clear answer (like how old are you or do you live in Australia), a lot of choices can work as you can skim across the options to find the relevant response.

But at other times, a large choice can hamper people actually making a decision.

I think there is a balance between not restricting people, offering them options, and overwhelming them with choice. Especially if some of the options are going to be chosen by a very limited number of people.

In business, too many choices can result in people being indecisive and not buying.

I know it can be hard to not offer something (what if my next potential client wants exactly the thing I don’t mention?) but considering if less is more can simplify and help your customers.

[Tweet “Consider if less is more before giving customers lots of choices”]

You can always add a note somewhere to the effect of ‘if what you want isn’t listed, give us a call’.

So how many options does your business offer?

Have you considered if it is too many, or how it could be simplified?

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