Having an effective interactive website is up-to-date, interesting and easy to set up but can be very time consuming, so why consider making your website interactive?
- it gives you fresh content which is great for SEO and getting repeat visitors
- you can get input and feedback from customers and visitors which can help you improve your business
- you can develop relationships which is good for you as a human being, puts a personal feel to your business and develops a group of people who trust you and may just recommend you
- build trust and credibility in you and your business by sharing information and encouraging a community
- it makes your site interesting and therefore gives people a reason to come back
- you can centralise information rather than promote various online profiles – for instance, if I can read your Tweets on your site instead of logging into Twitter I stay on your site for longer
- it can be an easy way to announce business news (new products, extended hours, more articles on the site, etc)
- you never know why you may learn from the people who decide to interact on your site – use the internet opportunities to positive effect
- it will certainly appeal to some groups of people and is unlikely to offend or upset other people
- it puts you into the ‘up-to-date’ minority, showing you have an interest inner technology and advancing your business
- it shows you are interested in other people and can accept their ideas
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