Posts Tagged ‘start’

6 steps to getting a website online?

Monday, August 1st, 2011

Welcome to the first in a series of posts about getting your business online. Even if you are not yet sure you will start a website, the aim is to give you the information to make an informed decision for your business.

Blank screen where your website could beSo let’s start with the basics of what you need to do to get a website up – and let’s make it a decent website that your business doesn’t need to be ashamed of! (We could get a website up in about 10 minutes but it may do more harm than good!)

  1. get a domain name – I suggest doing this even if you don’t add a website for some time. Keep the name for your use and you can use it as an email address even if there is no functioning website yet
  2. get a web host – this means you are paying someone for some space on the internet. There are many hosting packages available, covering various features and a huge price range – it is feasible to get hosting for under $100 a year so look around. We’ll cover hosting options later in this series.
  3. get some information online – you can start with a very simple one-page site that explains who you are and how you cane contacted. You may be happy with that in the medium term, too, but it certainly gets you online while a full site is being developed.
  4. get your site designed – yes that means someone makes it all look nice but it may also mean getting the right programs in place to suit your business needs.
  5. add content to your website – content is critical if you want to get the right message to the right people, and if you want to do well with building your website traffic. Look through my blog for numerous examples of websites let down by poor content – I suggest you plan your content (we’ll cover this during the week, too, but make sure your key pages have great content from the start)
  6. let people know about your website – this is a big ‘task’ and will be ongoing for the life of your site, but there are some simple starting points to action straight away

Does a website seem a little less intimidating when there are only 6 steps? remember that you can (and probably should for many of the steps) get help with the actual implementation of each step.

As a website without a host is pretty hard to manage, the next in this series will be on hosting…

How to overcome writers block

Tuesday, April 12th, 2011

Have you ever had to write something but just can’t find the words to start? Many people face this problem, and some find writing a problem every time they try. So here are some sure fire ways to get yourself writing when it seems impossible…

  1. start writing- get your fingers moving on the keyboard or the pen on the paper with any gibberish that comes to mind. Type nonsense, whatever is in your head, a shopping list or even ‘I don’t know what to write’ over and over. Action often induces the brain into the right thought patterns
  2. start with something easy in a big project – if you find the introduction too hard, leave it to last and start with as easy bit. For example, get the contact us page written before the home page as it will get you started
  3. give yourself a tight time frame and stick to it – add a reward if that works for you. For instance “I have to write for 30 minutes before I go to lunch” or “Once I have written 500 words I can call Mary for a chat”.
  4. set the mood – play some Mozart if you can as that stimulates the brain
  5. move to a new place. If you’ve been at your desk all day and you just can’t get writing, grab pen and paper and sit under a tree, curled up in a favourite chair or just turn so your back is to your computer, or try a brisk walk around the block or do some stretches. A change of scenery and/or activity can be enough to start the words flowing
  6. forget about good grammar and spelling, flow and other writing techniques so you can concentrate on writing – you can refine the details later but the words and ideas must be written to be useful
  7. write out the headings and sub-headings – it is shorter and simpler than writing the full content so is a good starting point. It will also then make it easier to actually write the content because the ideas are already laid out for you

I will do another blog post on setting things up to reduce the risk of writers block, but for now stop reading and start writing!

Capital letters

Sunday, April 20th, 2008

I suspect the increased use of SMS and chat shorthand is a major factor, but it seems that many people aren’t sure about when to use capital letters in their writing. So here is a quick summary of when to use a capital letter:

  • for the word I – this word must always be written as a capital letter, to do otherwise looks out of place and attracts attention to the lack of attention to detail. As part of an SMS message, I might accept it, but I leave websites where they repeatedly use a lower case i
  • to start a sentence – this helps make it clear it is a new sentence and this in turn makes it easier to understand the message and individual ideas
  • for all proper nouns – that is, any word that is the name of something specific for example Tash, Melbourne, Australia, Australians and Word Constructions. It does not include generic names such as mothers, business owners, writers, city or students.* Note that the word I is actually a proper noun so my first point is covered here but it was worth a separate point!
  • in acronyms – where just the first letter of each word is used to represent the name of something. For instance, the ATO represents the Australian Tax Office and ASAP represents as soon as possible. It doesn’t matter if the full title uses capitals or not, acronyms generally use capitals (sometimes a business may choose to brand themselves with a lower case acronym)
  • the start of speech, even if it is not the start of a sentence. For example, she said “We must pay attention to the use of capital letters.”
  • days of the week and names of months, as well as names of specific periods of history (e.g. the Second World War, the Depression)
  • titles of books, articles, movies and so on can be written in title case (e.g. Full Moon Rising) or just with a starting capital letter (e.g. Confessions of a supermom)

Capitals letters are sometimes also used within names (e.g. AvSuper, MacGregor), in scientific terminology (e.g. E. Coli, Eucalyptus, cyclone Tracy) and where two words have been abbreviated into one (e.g. eLearning.)

There are variations in some of these rules, especially if you travel to another country but using these guidelines will avoid any major errors!

Learn more writing tips from the Writing Well eBook

* The use of a generic noun as a proper noun requires a capital letter, too. So while mothers is written in lower case, a capital letter applies in the following sentence: Mary said “Hello Mother. How are you?” Likewise, you may write about a library (generic) or the Ashburton Library (specific).