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Be professional with the little things…

It amazes me sometimes how people ignore some of the little details that are so easy to deal with.

I read recently that someone would never take advice from a financial planner who can’t afford a quality tie (bad taste is a different issue, of course!) My equivalent statement is that I would never hire someone for SEO help/advice or other digital services (social media marketing, web design, ecommerce, etc) if they can’t be bothered setting up a non-hotmail, non-yahoo email address – Gmail and IP provider emails are not really any better.Receiving professional emails on your laptop

The blog I looked at yesterday came to my attention by the owner asking for guest blog posts. He provided a domain name and his Hotmail details. Why on earth doesn’t he have an email based at that domain name? Especially for someone claiming to know about SEO?

This is a pet peeve, but there are some valid reasons to use a domain-related email address:

  • it builds trust to use your domain name – you have taken the time to get a domain name and matching emails so expect to be in business for more than five minutes
  • it looks professional
  • Hotmail does not build credibility – many people use Hotmail as untraceable email addresses so it is not always seen as reputable. Have you noticed a number of places won’t accept a Hotmail address when you register?
  • every time someone receives your email, you can promote Hotmail/Gmail/your ip provider or you can use your domain name and promote your business. No brainer to me
  • it shows you pay attention to the little details in your business so probably care about your products/services
  • it gives consistency, especially when you list your contact details in one place like on a business card or the end of an email
  • you don’t have to change your email address if you change ip providers or the email service stops (or changes rules in a way you don’t like)

3 Responses to Be professional with the little things…

  • I totally agree. You don’t even have to have a website to have an email address at your domain. Most domain registrars will offer email forwarding to another address (for example your ISP email), often for free. With .com’s being so cheap there’s no excuse for a business not to have a professional email address these days.

  • tashword says:

    Yes, I forgot about having an email address even without a website, Lucie. Thanks for adding that point.

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