Posts Tagged ‘respect’

Disagreeing with clients – the nice way!

Wednesday, October 8th, 2008

If you work for clients, you will not always agree with how they want things done. Sometimes, it will just be a matter of personal choice so you stay quiet and do things their way. Other times, your professional experience and knowledge leads you to believe the client would be better off following your way.

So how do you tell a valued client that you disagree with their request?

Let’s take a simplified situation – the client asks for bright red and you think pale blue is a better option.

The first response to come to mind may be “Bright red won’t work so I’m going to use pale blue for you.”

However, the client is likely to be annoyed at being told they’re wrong and you’re making the decision. Result? They will dig their heels in and insist you use bright red without further discussion – or just find another supplier.

Another response may be “Pale blue is best and applies in 90% of cases” and just going ahead with pale blue. Taking control of the project like that shows no respect for your client and may just end your relationship.

Here are some better ways to approach your client:

  • Bright red would certainly attract attention! However, did you know that colour experts consider red to mean…?
  • Is there a particular reason you want it bright red?
  • I will do it in bright red, but first I wanted to make sure you know you have a choice. The alternative is pale blue, which has the advantages of …
  • I have found an example of bright red for you, and a pale blue example as a comparison. I think the pale blue works better because… What do you think of them both?
  • That’s an interesting thought – I would never have considered bright red for this project. To me, bright red doesn’t always work because…
  • Based on my experience, bright red is less effective than pale blue because… Would you like me to try both colours so you can see the difference?

If you handle it politely and with respect, your client will appreciate you speaking up and sharing your expertise – after all, that’s why they are using your services! You may still have to complete the project in bright red, but at least the client has made an informed decision and you have respected your professional opinion.

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Posted in business info, writing | 3 Comments »

Make me feel important…

Friday, October 3rd, 2008

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important’. Not only will you succeed in sales, you will succeed in life.”
Mary Kay Ash

I just found this quote in the Small Business Diva blog and I  really like it.

From a business point of view, treating people as if they are important is a great way to build relationships and provide excellent customer service – and a good way to get word of mouth referals, too.

But more than that, it is a sensible way of treating every human being you come across – we are all unique and have our own talents and gifts that deserve recognition and respect. You never know who you are talking to – they could be the one who turns your life around or the one who desperately needs to feel valued.

So how do you make others feel important?

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Posted in bit off track | No Comments »

Links in emails

Sunday, July 20th, 2008

Email marketing is a valuable tool for any modern business, but it can backfire if you don’t use it carefully.

I recently saw an email that was very short, started with my name and included unsubscribe details – all of which are good points in an email. But it also included three links to a web page they were promoting – not three pages, but three links to one page!

In a short email, I am quite capable of finding the link even if I have read further on – it will stand out!

Over do something like providing links, and I begin to wonder why you are pushing it so hard and  I get suspicious. Finish with “This isn’t hype” to convince me this is hype and not substance.

Add in a comment like “Seriously, this puppy is sick” and the email has no credibility – I deleted it without clicking on any of the three links!

So the lessons from this email are:

  • treat your readers with respect – they can find links in short emails
  • avoid unnecessary repetition – it is boring and raises questions as to why you need to repeat it
  • avoid statements that are cool or trendy – not everyone will agree with you and they age your message quickly. What is cool today is sick tomorrow and wicked the day after, and so on
  • if your content isn’t something (e.g. hype, spam,viral) then you don’t need to write that fact – it is more likely to raise suspicions than allay them

Use your words (and links!) wisely!

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Where to place a business card?

Saturday, May 3rd, 2008

Since posting about international business card etiquette, I have read more about different culture’s practices. One site discusses business etiquette in Australia and I couldn’t resist seeing what they advice non-Australians. They wrote:

Business cards are often used in business dealings, but Australians don’t fuss about them. It is acceptable to hand over and receive a business card with one hand. It is good practice to put your counterpart’s business card on the table during the meeting, although some people will put it straight in their pocket.

It got me thinking – should a business card go on the table or into a pocket?

Obviously, if you are at a stand-up networking event, there is no table so cards go into a pocket (or bag or diary.) And if you receive a card in passing, a pocket is appropriate.

Personally, if I am in a meeting and receive some business cards I leave them on the table in front of me, face up. Not only is it a good reminder of people’s names and titles, I think it shows respect that I value their card enough to keep it in sight. In those same meetings, I have seen people leave cards on the table and others place cards in holders of their document folder (so they could still see the cards but were also protecting them), and that does feel better than seeing my card go into a pocket (sometimes without even a glance).

I think it may be different at a meal-based networking event, though. In that case, I often put the card straight into a pocket to protect it from food spills and being lost amongst the dishes and table paraphernalia. Sometimes, I hold the card for a while as I talk to the person sitting next to me – it makes me more familiar with the card and the person, plus I think it is respectful to listen as they talk rather than fiddling with cards and pockets/bags/card holders.

Where do you place business cards as you receive them at a table? Is this habit or have you consciously decided to do it that way?

Use your words wisely!

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Posted in business info | 9 Comments »

Complaints response

Thursday, May 1st, 2008

I have often used bad examples of writing, so I thought it was time I acknowledged receiving a good email!

A little while ago, I noticed a discrepancy between an invoice and my bank statement so I sent a polite email to the supplier. I noted the problem and the resolution I wanted. The supplier replied to me email and I was impressed by the response.

The email was:

Hello Tash,

Thank you for your email. I understand you are concerned that, {stated my issue in their words}. I see that you would like {repeated my requested resolution}. Below, I have addressed your concern in detail.

And then went onto to answer my concern.

The email is polite and clearly shows they have read my complaint and are treating it seriously and respectfully. It started with my name and was obviously written by a real person in answer to my email – not just a standard response.

In fact, I think it makes a pretty good template for how to construct a complaint response! As a customer, I felt heard and respected, and my issue was dealt with.

So next time you have to answer a customer complaint, or even a customer query, remember the steps:

  1. use the person’s name
  2. restate their issue to show you are listening (or reading!)
  3. restate any resolutions they suggest
  4. answer the issue
  5. above all else, be polite and respectful

Happy writing!

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Business card etiquette

Friday, April 25th, 2008

Earlier this month I wrote about one aspect of business card etiquette (i.e. not just giving cards out to people at random), but there are other aspects to this etiquette.

I came across a blog post that discusses how different cultures have different expectations about how business cards should be given/received. It is interesting to note these differences and I think it is respectful to use these different ideas when dealing with international people.

However, I think many of those differences can be used routinely in Australia, too.

For instance, in Japan it is considered rude to give a card with one hand – they pass it over with both hands and presented in a way that the other person can read the card as it is given; the other person then carefully takes the card, reads it and gently places it in a pocket. Ok, giving a card in two hands and bowing may raise some eyebrows between two Aussies, but but why not show respect and read someone’s card as they hand it to you? Why not make sure your card is the right way up when you pass it to someone? And I think etiquette in any language is to place the card carefully somewhere once you have it – don’t shove it in somewhere or screw it up/fold it/whatever.

I also thought it interesting to note that a multi-lingual card (or different cards in various languages) is almost a must in some cultures. Personally, I only deal with English speaking cultures (because there’s no way I could write professionally in another language!) so an English card is sufficient, but I see the value in using another language on the reverse of my card if I was to frequently deal with people in that culture. It shows respect but also makes it easier for them to understand who I am and how I can help them.

Do you have separate cards or techniques for dealing with international business dealings?

Happy writing!

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Posted in business info, business tools | 3 Comments »