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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy! Tash

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Promotional articles

I admit that with my blog and a lot of client work, I haven’t written as many promotional articles recently as I used to, but I still think they are a valuable way to promote your business very cheaply.

I have done little to market my website online, yet it ranks quite well because I have so much content on there and many sites link to or use my promotional articles on their site.

Melissa has also had positive experiences with article marketing – she got radio coverage from an article she wrote 5 years ago! I also was approached by a major TV show about one of my articles, so it is amazing what can happen from a simple article!

What specific results have you gained through article marketing?

P.S. As part of my promotional articles presentation this weekend, I prepared some notes for the conference handbook. I believe that copies of the handbook will be available afterwards from the workshop notes section of the Business Mums Guides site if you would like my tips on writing and using articles, plus notes from many other speakers.

Choosing your environment

One of the factors influencing your happiness and success is the environment you find yourself in – and you do have control over it.

I recently read a blog post by Donna-Marie which reminded me of the impact people have on your life. I honestly believe that if you surround yourself with positive people, you will have a more positive attitude and are likely to find solutions and opportunities. Which of course means that if you spend lots of time with negative, no-hope people, it is much harder to reach your potential and feel happy.

This can impact many of your choices, such as:

  • make sure you employ staff who are positive and creative rather than complainers
  • only attend seminars and networking events where you feel a positive environment – if group members are not supportive or encouraging, you probably won’t benefit much from spending time with them
  • if choosing between two suppliers, pick the one who has a can-do attitude or enthusiasm over the one who makes the project sound like hard work or an interruption to their schedule
  • only use a coach or mentor who believes in success and finding solutions

Who you associate with can even impact on your writing style – positive people use words like “can”, “will”, “value” and “ideas” which inspire you and make your writing positive, too.

Have you ever experienced an obvious change by changing who is around you?

I once knew some people who couldn’t  help themselves from lying and adjusting perceptions to maintain their view of reality. Their behaviour made me uncomfortable and I didn’t like being unable to trust them, so I made a conscious decision to not associate with them. There was actually a great sense of relief when they were no longer part of my life, and I have taken care since to choose who I spend time with whenever possible.

Positive or negative?

As much as I’d prefer to ignore the election campaign, it is here and I have noticed numerous ads around. And I am surprised (as I am at every election, lol!) as how negative much of the campaigning is.

In business and as a writer, I would never criticise a competitor (mine or for a client) to try to win sales. I believe it is much better to show my strengths and abilities instead of showing how good I am at complaining about others – this builds trust in my skills obviously, and lets clients know if I offer a service they need.

Spouting negatives about competitors surely makes me look insecure or bitter or incompetent (because I don’t have enough positives to talk about), or all of them!

Politicians never seem to learn this simple business principle – and it makes me think of politicians as children!

So, don’t copy the politicians, and use positives in your writing!

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