I often pick up surveys for errors they make – it is unfortunately a common occurrence.
Today I spotted one that used perfect grammar and made perfect sense. The question listed the following options for someone’s gender:
For a question where I am used to see two possible answers (male and female), such a long list surprised me!
How many choices make it hard to choose?
For a question with a clear answer (like how old are you or do you live in Australia), a lot of choices can work as you can skim across the options to find the relevant response.
But at other times, a large choice can hamper people actually making a decision.
I think there is a balance between not restricting people, offering them options, and overwhelming them with choice. Especially if some of the options are going to be chosen by a very limited number of people.
In business, too many choices can result in people being indecisive and not buying.
I know it can be hard to not offer something (what if my next potential client wants exactly the thing I don’t mention?) but considering if less is more can simplify and help your customers.
You can always add a note somewhere to the effect of ‘if what you want isn’t listed, give us a call’.
So how many options does your business offer?
Have you considered if it is too many, or how it could be simplified?