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The grammar of blog headings

It may seem like a strange blog heading, the grammar of blog headings, but I was asked the question so here is my answer!

Headings and gramamrThe heading or title of a blog post is usually the first thing someone will see and has a huge impact on whether anyone reads the actual content of the post, and therefore on the success of that blog post. Making it enticing is worth spending some time on, and you don’t want to undo those efforts by using inappropriate grammar and spelling.

So what is the correct format for a blog heading?

  1.  Do not write it all in capital letters – that is considered to be yelling and therefore arrogant, plus it is harder to read anyway
  2. Unless you have a formal and old-fashioned brand style, use sentence case rather than title case for the heading – that is, use as few capital letters as is necessary
  3. Use basic grammar and punctuation rules such as a capital letter for a noun, match plural/singular nouns and verbs, and put apostrophes in the correct places
  4. Check all words are spelt correctly
  5. Make sure the title makes sense. Titles can sometimes have fewer words than an equivalent sentence (e.g. ‘the grammar of blog headings’ is fine for a title but in the body of a post I need to add more such as ‘the grammar of a blog heading can impact on your credibility.’) but include enough words to convey the meaning (I couldn’t use ‘The grammar blog headings’ for instance)
Have you noticed bad grammar in any titles? How did that impact on you reading that blog post (or article)?

7 Responses to The grammar of blog headings

  • Pingback: Check your titles

  • Great article. Grammar and good copywriting skills can make you a lot of money if market to the right niches

    Steve

    • tashword says:

      Thanks for commenting, Steve. Good grammar and copywriting are part of communicating clearly and effectively – its hard to sell anything if people don’t understand what you’re trying to tell them. So, yes, good skills in these areas are important in making money (although you can, of course, hire these skills!)

  • classy_ally says:

    I just started a blog. These tips are great. I do not like capital letters in titles. It’s almost like you are yelling to get their attention. I want them to be relaxed and enjoy the article. I want to entice them to read it also. Thanks for these tips! Your blog is great!

    • tashword says:

      Congratulations on starting a new blog, classy_ally! It is exciting but a bit daunting to write those first few posts.

      Having people relaxed to enjoy the article is a great reason to not use unnecessary capitals in headings.

      Glad you’re enjoying my blog and hope it helps your blog achieve your goals for it.

  • Yes, the most important thing in blog writing is it\’s title. If your blog has a very professional and meaningful title that can explain what it is about then I think that blog can generate traffic to it. So first decide the tilte for your blog and then write it on the top of your blog without any grammatical and spelling mistake. I liked your article very much as it is telling the importance of the title of any blog. Thanks for sharing such a nice post.

    • TashWord says:

      A blog title is what will get people to read the post – or not – so I agree it is very important. And what a shame it would be to create a great title only to ruin it with poor grammar or spelling!

      Thanks for leaving a comment 🙂

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