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Check your titles

I saw some You Tube videos this morning with my son and one stood out for all the wrong reasons.

As the video started, a title screen showed “Here’s are friend”. After rereading it, I decided it was meant to be “Here’s our friend” and the lyrics within the following video confirmed my assumption.

The associated description included some more gems, such as “go’es” and “cellerbrate” and “there” instead of “their”.

In this case, it was not a business and professionalism probably wasn’t a major concern for the video poster. However, if you are going to the trouble to make a video and put it online for people to view, surely it’s worth the time to get the title correct?

Errors in content are not desirable but major errors in a title destroy credibility and may prevent anyone moving beyond the title so having good grammar and spelling in a title is important.

Have you seen poorly written titles that stopped you using that resource (document, video, etc)?

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