Put a few words together and you have a sentence; put some carefully chosen words together and you have an effective sentence. And effective sentences have much more power in communicating a message and helping your business.
If you look at two sentences saying the same thing, there often is not a right or wrong version. For example, ‘Tash is a professional writer based in Australia’ and ‘Based in Australia, Tash is a professional writer’ are both perfectly good sentences.
However, one form of a sentence may well be more effective in a particular context. Think about the purpose of the sentence – is it an instruction, a description, an inducement or an explanation? An explanation or instruction needs to be as clear as possible while an inducement may be effective with a hint of mystery.
When reading one of your sentences (or comparing multiple versions of a sentence), the following list may help you determine which is the most effective for your purpose.
When testing your sentences against this list rememebr that reading them out loud can be a very useful tool – your tongue and ear will pick up issues your eyes may miss.