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shallow

Is your website shallow?

What is the content like on your website?

A new term around at the moment refers to shallow website content, meaning content that meets any minimum expectation without any additional information or resources.
Consider the contact us page on most sites – there is very little content other than contact details. That is shallow content – although highly appropriate for a contact page!

Imagine that level of information on other pages of a site – for example, I followed a tweeted link today to a blog post that was purely a title and a link. It can be very frustrating for a person wanting to learn something if a page gives so little information, but shallow content has worked in the past for getting search engine results.

One of Google’s plans, apparently, is to make information-rich pages rank better than such shallow pages. I say bring it on!

So before Google makes that change, maybe now is the time to build up the content on your website. Even adding depth to a page a week or fortnight will improve the experience for your site visitors so what have you got to lose?

So, is your website shallow? Are there obvious questions people would have that you are not answering?