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Why link internally when guest blogging

Last week in a twitter chat, I gave the tip of linking to relevant posts at the host blog within your guest blog posts.

interconnections between and within blogsThe question, of course, is why that is important.

  1. some may call it sucky to do something nice for the host blog, and I can see why they would, but I see it as building a relationship of doing nice things for each other – it greatly increases your chances of being asked to do another guest post and being remembered for other opportunities
  2. linking to other posts in the host blog shows you have sent some time on that blog which increases the chances of the host blog accepting your post but also has the potential to impress loyal readers of that blog
  3. many hosts want internal links in every blog post so will actually add them to guest posts – if you add them yourself you  have more control over the placement of such links and can choose which posts to link to
  4. having more internal links can help the SEO of the host blog – and the more traffic your guest post has, the better results you can expect so it helps both of you to include the links
  5. if the host blog shows track backs (ie the comment area shows incoming links to each post), the internal links you add give your post additional exposure
  6. by linking to another post, you are endorsing the content of that post to some extent, which adds weight to the host blog’s credibility. It also supports your ideas if the host blog agrees with you. So internal links build credibility for you both and increase the authority of the host blog, making links back to your blog worth more
  7. I’ve added it as number 7 but this could possibly be the most important reason of all – to build your reputation and credibility. The purpose of any good link in a blog post is to provide extra information or resources for the readers, and links to your host’s blog are no exception to that. By linking to relevant information, you are showing a generosity and desire to help your readers which builds a positive impression.

What do you think – have you ever noticed links to the host blog within a guest post? Did they add value to you and the blog?

 

Quality content for guest blog posts

Guest blogging can be a great tool for both the hosting blog and the guest writer, and helps generate more content in the blog community.

However, if the content of guest posts is only average, the benefits are reduced; if the guest posts are low quality they can actually do more harm than good.

I have seen a number of examples of poor guest posts lately and I end up frustrated with wasting my time reading them when I could have been reading some great posts elsewhere. Such posts on an otherwise good blog is even more frustrating.

As a host blogThe globe and people connected via computers and internet

Imagine if the first post I read on your blog was a low quality post by a guest blogger. I am busy so it is likely I won’t come back to your blog because I only want to read information that is useful and easy to grasp.

If I already trust and value your blog, I will be disappointed but will probably give  you another chance. However, I certainly won’t share that post on social media and am less likely to leave a (constructive or positive) comment.

Whatever the reason for accepting guest posts in your blog, you want the post to be an asset in your blog, with the ultimate aim of attracting more readers. If you add in low quality posts, you are failing your readers and therefore your blog.

As a guest bloggerFingers at a keyboard and mouse to share information

Would you accept a low quality post from someone else in your blog? No? Then it’s safe to assume that a low quality post is more likely to be rejected by any host blog you may approach.

Especially if you are approaching a high-ranking blog that probably has many would-be guest bloggers to choose from.

Even if your low quality post was accepted, is it going to work for you?

As a guest blogger, I want to showcase my skills and knowledge to a broader audience – it builds credibility for me and develops my SEO which hopefully leads to additional traffic for my site. If you read my guest post and like it, you may visit my blog; if you think my post is poor, you won’t click through or share it and may even ignore future links or recommendations to me.

Make the posts you offer to other blogs some of your best posts and you will get results – low quality posts need editing or deleting.

* Low quality may mean the actual content is poor or the writing is poor and therefore hard to read. Worse, it could be poorly written and offer no value in the content either.