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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy! Tash

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Blogging services

endings

Make blogs interesting, not advertisments!

Some time ago, I wrote about avoiding a sales pitch as your blog ending. I was recently reminded of this when reading a post on a new blog.

The post was about others not having enough skill to offer professional services, which is a fair point (and one of my pet hates, too!) However, a middle section of the post was “Others wrongly offer a and b. Our business offers x and y”., and expanded on what they offer.

Instead of explaining their point of view so I could learn something, they told me what they can do – I still don’t know why they think their way is better than anyone else’s way. Consequently, I gained no knowledge and they gained no credibility.

Blogging is not just a form of cheap advertising – it is about building a community where people share information, ideas and opinions. The more you give through your blog, the more likely that people will start trusting you and valuing your expertise. That is how blogs bring you customers – not by boring them with lists of your services.

Here’s to interesting blogs to read!

Blogging endings

Writing a business blog may have the purpose of promoting your products or services, and that’s fine.

But making a blatant sales pitch in every post isn’t going to win you any friends, or many sales.

I have seen more than one blog which ends every post with something like “Did you like this tip? Why not buy my book/enrol in my course to learn more? Here are 3 features of my wonderful book/course” BORING!

Sales pitch after sales pitch means people will either stop coming to your blog or (if your tips are good) stop them reading the end of each post.

Much more effective is to build a relationship, give some great content and have links to your products/services in the static parts of your blog. If a product or service some up naturally in the course of posting, by all means mention it and add a link – just don’t make a habit of it if you want your blog to be well regarded and seen as credible.

So what ending should you use? In short, use a natural ending to the topic or use a friendly good-bye message. That’s it!

Happy writing!