Having an effective interactive website is up-to-date, interesting and easy to set up but can be very time consuming, so why consider making your website interactive?

1. it gives you fresh content which is great for SEO and getting repeat visitors
2. you can get input and feedback from customers and visitors which can help you improve your business
3. you can develop relationships which is good for you as a human being, puts a personal feel to your business and develops a group of people who trust you and may just recommend you
4. build trust and credibility in you and your business by sharing information and encouraging a community
5. it makes your site interesting and therefore gives people a reason to come back
6. you can centralise information rather than promote various online profiles – for instance, if I can read your Tweets on your site instead of logging into Twitter I stay on your site for longer
7. it can be an easy way to announce business news (new products, extended hours, more articles on the site, etc)
8. you never know why you may learn from the people who decide to interact on your site – use the internet opportunities to positive effect
9. it will certainly appeal to some groups of people and is unlikely to offend or upset other people
10. it puts you into the ‘up-to-date’ minority, showing you have an interest inner technology and advancing your business
11. it shows you are interested in other people and can accept their ideas