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Blogging services

bad writing

Work like ours…

How would you react to a website like this?

“we treat the floor and work like ours. We are trying to keep it in cheapest price. If you online quotation we give you 5% discount.”

As key phrases about their benefits on the homepage of a website, the above statements really need some work.

What’s worse is the page title for their homepage includes ‘ploors’ instead of floors.

We came across this site as potential customers, and to be honest we’re reluctant to even get a quote after seeing such errors (trust me, there are many , many more with the site!) They are local and we’d prefer to use a  local small business so it just proved to me again how big an impact bad writing can have on your business.

In this case, I suspect English is not their first language and I understand it isn’t an easy second language. At the end of the day, though, do they want people to accept their limitations in English or do they want more customers via an attractive website?

If you struggle with written English (because it is not your first language or any other reason), it really is worthwhile getting someone else to check your writing and edit it for you.  An English speaking friend may not get it perfect, but will probably do better than the website I mentioned above. Then get some professional help as soon as you can afford it – even if you have to do it in stages.

Oh, the above sentences would be much more effective as “We treat your floors like our own. We keep our prices as cheap as possible. Get an online quotation for a 5% discount!”

So would you try this business based on their website, or would you go elsewhere?