I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential.
Read, subscribe to my newsletter, enjoy!Tash
Timing a media release
A media release is generally an announcement of something you consider newsworthy enough the media may tell your story. So when do you tell the media?
There is no simple answer, but there are some guidelines depending on what type of release you are sending out.
If your release is announcing something that has happened (e.g. “we won an award”)
- send it out ASAP
If your release is about an upcoming event (e.g. “our school fete is on the 9th May”)
- don’t send it until you know all the important facts (especially dates, times and place, or the name, address and URL of a new business)
- send it early enough for the media to use it. For example, if the local paper is printed on Tuesday don’t send the release on the Tuesday afternoon immediately before the event. Note that some media outlets have a much longer lead time than others – some magazines need things months in advance. Likewise, consider their time requirements before sending it too early – a local paper or website doesn’t need to know about a small event 3 months in advance, they’ll just forget it if you tell them too soon!
- include a release date. That is, at the top of the media release, write “Not to be released until 1 June 2008” or similar so the media know it is advance warning
In addition, if your release is about the launch of a new website
- don’t send the release until there is something on the website! Sending the media to ‘coming soon’ page won’t impress them and it is less likely that they will publish your story. The site doesn’t have to be complete, but have a welcome page that introduces the business/site, some contact details and has a look that complements the final look – this is much more professional and enticing. If the site is near completion, you may even send the media a link that shows them what the site will look like even if it isn’t yet available at the final URL
If your release isn’t time critical, then you can send it at any time of course! But I would question its newsworthiness if it really has no time frame attached..
The timing doesn’t have to be hard – just use a little common sense really.
Happy writing!
Where to place a business card?
Since posting about international business card etiquette, I have read more about different culture’s practices. One site discusses business etiquette in Australia and I couldn’t resist seeing what they advice non-Australians. They wrote:
Business cards are often used in business dealings, but Australians don’t fuss about them. It is acceptable to hand over and receive a business card with one hand. It is good practice to put your counterpart’s business card on the table during the meeting, although some people will put it straight in their pocket.
It got me thinking – should a business card go on the table or into a pocket?
Obviously, if you are at a stand-up networking event, there is no table so cards go into a pocket (or bag or diary). And if you receive a card in passing, a pocket is appropriate.
Personally, if I am in a meeting and receive some business cards I leave them on the table in front of me, face up. Not only is it a good reminder of people’s names and titles, I think it shows respect that I value their card enough to keep it in sight. In those same meetings, I have seen people leave cards on the table and others place cards in holders of their document folder (so they could still see the cards but were also protecting them), and that does feel better than seeing my card go into a pocket (sometimes without even a glance).
I think it may be different at a meal-based networking event, though. In that case, I often put the card straight into a pocket to protect it from food spills and being lost amongst the dishes and table paraphernalia. Sometimes, I hold the card for a while as I talk to the person sitting next to me – it makes me more familiar with the card and the person, plus I think it is respectful to listen as they talk rather than fiddling with cards and pockets/bags/card holders.
Where do you place business cards as you receive them at a table? Is this habit or have you consciously decided to do it that way?
Use your words wisely!
Complaints response
I have often used bad examples of writing, so I thought it was time I acknowledged receiving a good email!
A little while ago, I noticed a discrepancy between an invoice and my bank statement so I sent a polite email to the supplier. I noted the problem and the resolution I wanted. The supplier replied to me email and I was impressed by the response.
The email was:
Hello Tash,
Thank you for your email. I understand you are concerned that, {stated my issue in their words}. I see that you would like {repeated my requested resolution}. Below, I have addressed your concern in detail.
And then went onto to answer my concern.
The email is polite and clearly shows they have read my complaint and are treating it seriously and respectfully. It started with my name and was obviously written by a real person in answer to my email – not just a standard response.
In fact, I think it makes a pretty good template for how to construct a complaint response! As a customer, I felt heard and respected, and my issue was dealt with.
So next time you have to answer a customer complaint, or even a customer query, remember the steps:
- use the person’s name
- restate their issue to show you are listening (or reading!)
- restate any resolutions they suggest
- answer the issue
- above all else, be polite and respectful
Happy writing!
Business card etiquette
Earlier this month I wrote about one aspect of business card etiquette (i.e. not just giving cards out to people at random), but there are other aspects to this etiquette.
I came across a blog post that discusses how different cultures have different expectations about how business cards should be given/received. It is interesting to note these differences and I think it is respectful to use these different ideas when dealing with international people.
However, I think many of those differences can be used routinely in Australia, too.
For instance, in Japan it is considered rude to give a card with one hand – they pass it over with both hands and presented in a way that the other person can read the card as it is given; the other person then carefully takes the card, reads it and gently places it in a pocket. Ok, giving a card in two hands and bowing may raise some eyebrows between two Aussies, but but why not show respect and read someone’s card as they hand it to you? Why not make sure your card is the right way up when you pass it to someone? And I think etiquette in any language is to place the card carefully somewhere once you have it – don’t shove it in somewhere or screw it up/fold it/whatever.
I also thought it interesting to note that a multi-lingual card (or different cards in various languages) is almost a must in some cultures. Personally, I only deal with English speaking cultures (because there’s no way I could write professionally in another language!) so an English card is sufficient, but I see the value in using another language on the reverse of my card if I was to frequently deal with people in that culture. It shows respect but also makes it easier for them to understand who I am and how I can help them.
Do you have separate cards or techniques for dealing with international business dealings?
Happy writing!
Communicating with suppliers
In a business context, most people think of clear communications in terms of their customers. But it is also important to communicate well with your suppliers.
For instance, someone I know recently ended a project because his client gave him insufficient and contradictory information. This client had prepared a brief but work done to match that brief was rejected!
Obviously communication is a two-way thing but if you make your needs straight forward it is more likely a supplier will give you what you want.
1. specify anything mandatory – e.g the logo must always be on a white background or the newsletter must be ready by the 1st of each month
2. explain your ideas – a rough sketch is ok as long as it is labelled
3. avoid jargon unless you are sure the supplier understands it the same way you do – that includes using their jargon if you aren’t sure of it yourself!
4. write or talk as if they are a customer – clearly, concisely and politely.
Have you had client projects where poor communications made the project a dreaded chore instead of challenging and interesting?
Personal or professional development
I remember some years ago, all employers had to provide training for all of their employees. Yes, some employers and employees didn’t take it seriously and some silly courses may have been undertaken, but I still like the concept of people constantly learning.
As an employer, training staff means they are learning and growing so will be able to their jobs better, and they will respect and value the fact that you care enough to provide such training.
Kylie at Tilda Virtual wrote about the importance of setting a training/development goal and sticking to it, and asked what our goals are in this area for 2008.
To be honest, I haven’t developed a training plan as such for myself. I am going to the Business Mums Conference in July, I read business blogs/magazines/blogs/articles when I can, and I look out at networking and other business events for ones that are relevant to me. Oh, and I am working towards my certificate IV in business (frontline management) and certificate IV in leadership support later in the year, although that has more to do with being a cub leader than a business owner!
Of course, the information I learn about each client, their business and sometimes their industry is development for me, too, but much harder to plan (who knows what industry my next new client will work in!) and not always directly transferable to other work I do.
But there has never been a rule that says business owners must provide training and development opportunities for themselves… And yet this is the group who probably has to cope with the largest number of tasks in different areas.
Kylie has me thinking now, so I will make some time to think of what skills I can and will develop this year. I know I won’t put a huge amount of time into training this year with a baby on the way, client work and family commitments!
How about you? Have you planned any personal development this year? Have you timetabled for it so it won’t slip aside when more urgent tasks arise?
Just giving out cards does not work
I have just been reading part of the Small Business Diva blog where she wrote about networking, and her 6th point reminded me of a networking breakfast I attended a month or so ago.
Donna-Marie wrote ” When at networking events, don’t try to talk to everyone there and shove as many business cards as possible into everyone’s hands nor push your products/services on people. ” And I couldn’t agree more. Networking is about building relationships, not getting your name in front of the maximum number of people.
At the breakfast I attended, I happened to sit next to a man who didn’t tell me his name or show much interest in talking to me (his choice, and it doesn’t bother me!) However, as he stood up to leave he handed a business card to everyone within reach, said good-bye and left. He still didn’t say his name or use mine (I had introduced myself).
The end result? I left his card on the table and he gained nothing from handing it to me.
Compare that to others I have met at networking events where we have swapped cards and later exchanged emails and possibly helped each other in some way, even if we never used each others’ services.
So don’t go to networking events with the aim to hand out heaps of cards; reserve your cards for the people you click with or who specifically ask for a card or information about your services.
Walking out of a networking event with two or three, or even one, good contact is a great feeling – and a successful event.
Who reads a media release?
Unlike a lot of business writing I do, media releases are not written for the end user.
What does that mean? Well, usually if I write some webcopy, an article or a flyer, I write it in a way that appeals to the consumer of that business. So I would write words to the effect of ‘this will solve your problem’.
With a media release, I am writing to a journalist or other media person who may or may not be part of the business’ target audience. Of course, I am writing to the journalist but in a way that will appeal to their readers/viewers/listeners. So it is usually written in the third person such as ‘this will solve the problem for your readers’
Aiming a media release at your target market won’t work; it needs to catch a journalist’s attention and then be used as the basis of their article. Think of it this way – if you read a company’s website or flyer, you expect them to use ‘you’, ‘your’, and so forth; when you read a newspaper article, it will be one step removed and will not refer to ‘you’ at all.
Christmas already!
Can you believe I just received an email about Christmas? And it’s only mid March!
Ok, it was a request to fill in a survey about Christmas in your business – a survey where the answers will be used to provide information to magazine readers preparing for Christmas. So it is reasonable to mention Christmas this early, but it still shocked me!
But it does raise the question – how soon do you plan for major events in your business? Not just Christmas, but Easter, change of seasons, new financial year, awareness weeks and so on that are relevant to your business in some way.
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