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I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash

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About Word Constructions

A step forward

Have you ever had to deal with something unpleasant, and then experienced the relief when it is resolved in some way, especially in a positive way?

Last week, I went to a VCAT hearing about outstanding payments from an ex-client.

Background story: A client I thought was trustworthy requested various writing projects over a period of time but hasn’t paid me for them. This client has never indicated a problem with the invoices, but just hasn’t bothered paying – or asking for any extension or payment terms. Late last year, I sent statements with the message that although interest hadn’t been charged it would apply from January and further action would be taken if she didn’t respond by that time. She chose not to respond so I filed an application resulting in today’s hearing.

Outcome: There is now a court order against her to pay me – and it is binding even if she goes into liquidation. I wonder if she knows the courts can go as far as repossessions if she ignores the order? Personally I think it is for the general good that an order can go on public record so others an see her reputation and be protected from her.

Of course, I would have much preferred to not go down this path and have been paid when I presented the invoice. It is an unfortunate risk in business that not everyone is honourable; fortunately, I have not had a lot of problems with payments and this client is certainly the worst in my seven years of running a business.

There is a great sense of relief however to have the hearing over and know that she is liable to pay me now.

What contact details to give?

If you are looking for something online, what form of contact details do you like to see? What difference does it make to you if it isn’t there?

I have often read about offering a range of contact methods to give clients options and their preferred choice. I believe in the value of certain options being offered, too. So it was very interesting to read Danielle Keister’s view on contact details.

Her argument is that someone who really wants your services will use the contact details your provide; if they won’t follow your system (in her case, completiong of a specific form to get a quote, etc) then this forms a process fo weeding out clients you didn’t really want in the first place.

I like the concept – it is impossible to please everyone so I can make my business run the way that best suits me. My contact pagedoesn’t include my mobile because I don’t think anyone’s writing project is so important I need to be contactable all the time, and it doesn’t include my email address to avoid spam. On the other hand, it does encourage an email contact form as the preferred means of contacting me.

I could delete my phone number from the site altogether, but I think there is a certain credibility attached to having a phone number available. Please tell me if you disagree!

My postal address is rarely used by anyone I don’t have an existing business relationship with, but I include it because it helps identify my location – I know I hate not knowing where a business is located if it isn’t clear (my .au domain and about us page do make it clear I am in Australia, and my exact location isn’t very relevant to clients so the contact page is less critical for me).

Away from my website, I generally use my URL and email address for contact information.

And I guess it works as the majority of clients and prospects do contact me by email – at times I wonder why I have a business phone at all!

Do you offer all your contact details or do you tailor it to your business preferences? How does that work for your business?

Maternity leave…

After today, I am officially on maternity leave!

My baby is due next week so I am having a few days to rest before hand (of course, babies being babies, there may be no rest period but we’ll see what happens!)

While I will be taking maternity leave from writing projects, I will return to blog posts and answering emails in a few weeks.

If you comment on the blog or send me any other messages, please be patient and I will respond as soon as I can.

Here comes Santa Claus…

As always, I am involved with Love Santa at this time of year – I write letters to Australian children to help out that busiest of men, Santa Claus (Father Christmas or St Nick). I love doing it, and am honoured Santa entrusts this important task to me each Christmas.

You’d think that Santa is famous enough that people could spell his name, but unfortunately I often see it misspelt so it inspired this week’s Monday Meanings!

Claus – Santa’s surname/last night/family name; a first name for boys in some countries
Santa Claus is a very generous man.

Clause – part of a sentence  (including a subject and its verb) or a legal document
According to clause 23.4, all pilots must avoid flying at sleigh height on 24h December.

Claws – sharp nails growing from the fingers or paws of some animals, especially cats.
Santa’s kitten sharpens his claws on the couch.

How to remember these three words? Well, the easy one is relating claws to jaws as both are sharp and potentially dangerous!

Then just take the easier/shorter word for Santa as he is uncomplicated (magical and special, but uncomplicated!)

New services…

After a lot of thinking, planning and learning, I am pleased to say I will be introducing a new service in the new financial year. It is exciting to start something new, although I have been doing it quietly already, and I’m starting promotions this weekend at the Business Mums Conference.

The question now is – do I build anticipation and wait for 1 July to announce my new service, or do I tell you now? Which would you prefer?

My thoughts on such decisions:

  • building anticipation is a great way to develop curiosity and (for a blog) an effective way to encourage repeat visitors
  • there is no point in annoying people with part of a story so any ‘coming soon’ message needs to be intriguing and not mislead
  • what does a launch date signify? Is there a strong reason to delay something new? If there are legal or IP or technical reasons to not give details in advance, be very careful of how you present any teasers
  • don’t build up to a launch you aren’t sure of – it destroys your credibility and any excitement if your wesbite says “our new product will be in store on 10 June” and it’s now July.
  • building up to a launch can start the process of search engine optimisation  and getting some traffic and ranking for your webpages. This may be limited if you can’t use keywords in advance but it at least gives you a URL to use in preparing marketing and advertising

Launching a new product or service also raises questions such as using the same brand and business name or not, pricing the new item, packaging the new with the old, and where to focus future marketing.

As for my new service, I am not launching it until July because my website can’t be ready before then (preparing a conference presentation and client deadlines took priority.) And you’ll just have to wait a little longer to find out more…

Recharge your business with promotional articles

I will be presenting the above topic at the Business Mums Conference on 20/21 June in Melbourne. I will be covering ways to help people get the most value out of the promotional articles they write (or pay to get written) as I believe it is a valuable, low cost way to promote any business.

What is a promotional article?

Any useful article can be used as a promotional article, although they tend to be around 300-600 words long. At the end of the article, you include an information section (called a bio box or resource box) about yourself and/or your business.

To be a good promotion for your business, it is best to use topics that build your credibility in your industry. For example, if you are a hairdresser you could use articles about choosing shampoos, the best types of hair accessories and hair care tips, but if you sell children’s party accessories, you would be better using articles about how to plan a birthday party, dealing with invitation lists and party game suggestions.

Note that a promotional article is not an ad. An article about the services you offer or how you are better than a competitor is not a promotional article – it is an ad. The aim of your article is to provide information, and/or entertainment, to readers.

** If you are going to the conference, please come and chat to me – I’ll be there all weekend as I know from experience that is a positive, information pack weekend that will benefit my business.

If you havent bought tickets yet, Save Time Online is offering an advertising bonus if you mention them when booking.

Our new office

Over the weekend, we moved into our new office. It has been a long time coming, but it is wonderful to be here.

We’re still in the same building but the office itself has moved so we’re now on the north side of the house which means lots of natural light and winter sunshine. It is about double the size of our old office so we won’t be cramped any more, can fit in a third desk and even have floor space for the baby to play and crawl.

I am also looking forward to the luxury of adding a futon shortly so that I have somewhere to sit for proof reading and reading rather than staying at my desk (changing location does help when proof reading!)

You can see from the photo that we have a blue office (of course – it is the Word Constructions colour as well as being a peaceful colour to look at all day) and that not everything is unpacked yet. And look at all that spare shelving, too!

It was an interesting exercise preparing for this move. When planning rooms in our home, we take time to choose colours and surfaces, adding furniture and decorations to make it a nice environment. Yet so many home offices are based on putting a desk into any spare space.

Planning our new office gave me the chance to really think about what I wanted – I realised  that I spend more waking time in the office than any other room so surely it should be the room I put the most thought and effort into setting up. So we modelled different layouts, spent time agonising over paint colours, contemplated various floor coverings and I am getting new desk organisers.

Now we’re here, I will also choose some nice art to go on the wall instead of just business registrations and useful information – of course we don’t have a lot of wall with so much shelving and window, but there’s enough to add touches that make it a nice place to be.

As a writer, I am excited about a large window and nice art to stare at when thinking or looking for inspiration!

I’m also going to get myself a white board so I can write reminders and ideas on it. I prefer that to bits of paper because it is environmentally friendlier, will be highly visible and can’t get lost under other papers/books/baby toys/etc.

If you have a home office, when is the last time you put effort into how it looks and functions? Have you considered the importance of making your work area pleasant and welcoming for you? You’ll probably find that many expenses associated with improving your work area are tax deductible, too – I know my new desk area will improve my productivity (in fact it already has!)

Beyond the call…

I recently read a post by Melissa about being sick and running your business and it made me smile. I think I can safely say I went beyond the call of duty for one of my clients last month, on the day Melissa wrote that post…

I spent the morning in hospital in false labour and the afternoon doing errands. By late afternoon, I was in full labour with painful contractions and received a request for an urgent client newsletter mailing. So I spent the early evening preparing and sending out an email in between major contractions – and then went back to hospital for my son’s birth!

Aside from my dedication to client’s :), managing business during personal health issues is a serious topic for business owners. Do you struggle on and hope you’ll get better but risk making yourself worse? Do you tell clients you’re sick and delay their work? Do you get help from somewhere?

As professionals, we want to fulfill promises to clients and deliver on time and to a suitable standard. As people, we need time to recover from illness and time to rest and care for ourselves. It is when these needs clash that we struggle.

The ideal is to prepare for such issues, rather than find ourselves unable to deal with it (imagine being so sick you can’t even warn clients things are running behind…) What ways have you prepared your business for your unplanned (or planned) absences?

September Newsletter

Our September newsletter is now available and was sent out earlier this month!

One key message in the newsletter is that Word Constructions is closed to new projects between 12 September and 5 November as I am on maternity leave.

The other topics covered this month include: the importance of taking a break from work, no matter how impossible this may feel at the time it is important for your health, and how crucial it is for your business to know the audience.

You can subscribe to receive this newsletter monthly for helpful writing tips and information.

Business writing ideas newsletter

Clear Communications

Anybody reading my blog or newsletter knows that I am passionate about helping people write clearly for their business purposes. Which I assume is why the Business Mums Network has invited me to speak at their next morning tea workshop.

The details are as follows:

Confident Communications

Who are you talking to?  The key to clear communications is keeping a focus on who you are communicating with.

This workshop will start by identifying the groups of people we may need to communicate with as a business and appreciate how each group is different and how information can be presented in different ways for best results with each group.

Monday, 26 May 2008 9:30 AM to 11:30 AM

Monash Incubator Centre, 5a Hartnett Close, Mulgrave

To register phone 03 9018 8947 or email ev****@bu**********.com

Click here to find out more.