Recharge your business with promotional articles

I will be presenting the above topic at the Business Mums Conference on 20/21 June in Melbourne. I will be covering ways to help people get the most value out of the promotional articles they write (or pay to get written) as I believe it is a valuable, low cost way to promote any business.

What is a promotional article?

Any useful article can be used as a promotional article, although they tend to be around 300-600 words long. At the end of the article, you include an information section (called a bio box or resource box) about yourself and/or your business.

To be a good promotion for your business, it is best to use topics that build your credibility in your industry. For example, if you are a hairdresser you could use articles about choosing shampoos, the best types of hair accessories and hair care tips, but if you sell children’s party accessories, you would be better using articles about how to plan a birthday party, dealing with invitation lists and party game suggestions.

Note that a promotional article is not an ad. An article about the services you offer or how you are better than a competitor is not a promotional article – it is an ad. The aim of your article is to provide information, and/or entertainment, to readers.

** If you are going to the conference, please come and chat to me – I’ll be there all weekend as I know from experience that is a positive, information pack weekend that will benefit my business.

If you havent bought tickets yet, Save Time Online is offering an advertising bonus if you mention them when booking.