
TashWord
Tash is a professional writer who loves helping people communicate clearly and effectively.
One of the reasons I give for writing promotional articles and blog posts is build trust in the community and your (potential) clients. By sharing relevant information, people can trust your expertise and learn about your personality and integrity.
In the current global situation, building trust may be even more important.
The Edelman Trust Barometer for Australia is a survey of consumers and how they feel about various institutions. In February this year, they noted a huge 74% decline in trust for business – only 34% of respondents trust a business to do what is right in a specific situation.
What is critical to learn from this survey is the following:
Some other interesting notes:
As for the survey, it was based on “4,475 upper-income, highly-educated people in 20 countries, including 1,375 in Asia-Pacific countries.”
Thanks to some external limitations, I found some time to catch up on some blog reading this morning.
Let me start by saying I do believe in blogs as a promotional tool in business – they are a great way to keep a site fresh, to build a relationship with clients and build your credibility. Yes, there are many social media choices now but I don’t think they are replacing blogs. Personally, I learn more from reading a good blog post than a tweet for instance!
A blog on your domain is going to give more SEO advantages than other social media options, too.
Des Walsh blogged about some survey results about blogs and business. He wrote “Companies with 10 or fewer employees are 30% more likely to use social media for public relations, branding and understanding customers. And they are twice as likely as large companies to use social media for lead generation.”
It certainly didn’t surprise me that small businesses use more social media than large ones – there is the obvious budget differences meaning small business owners need to find more affordable ways to interact with potential customers. I also think that many small businesses do well because they provide a personal service (no account managers or moving customers between departments, and a stronger sense of ownership) and social media depends on the personal side of a business.
If you are a sole trader, the approval process is easy; if you work in a large company, especially if it is heavily regulated, the effort of getting blog posts, tweets and so on approved can be huge – and the time involved takes away form the immediate nature of social media anyway.
From the blogs you read, would you agree that small businesses use more social media than their bigger counterparts?
I was alerted to this trio of words by my daughter, although it is generally just the first two versions that get used incorrecctly. First, here are the words in question:
Buy: to purchase something
I am going to buy a new laptop this week.
Bye: a farewell, shortened from goodbye. (Originally written as ‘bye to show it is an abbreviation, it is generally written as bye now)
They said bye to everyone outside then left the party.
by: to be beside , close to or in support of; within a time frame; in an opinion or according to
The mother kept her child by her side in the park.
I need to finish this by Friday
It’s not a complete definition by a long way.
The prefix bi also sounds the same, but is used as the start of other words (e.g. bicycle, bicentenary, bifocals, binary).
If none of the above helps you remember the difference, rember the u in buy matches the u in purchase.
P.S. I explained the past tense of buy (bought) as a Monday Meaning last year.
It’s getting very close to 30 June, but there’s still time to prepare your finances for it. Some things I have been thinking about (and doing in some instances) are
How much do you do to prepare for the end/start of financial years? Is this when you do budgets and analysis or do you base that on the calendar year instead?
After a lot of thinking, planning and learning, I am pleased to say I will be introducing a new service in the new financial year. It is exciting to start something new, although I have been doing it quietly already, and I’m starting promotions this weekend at the Business Mums Conference.
The question now is – do I build anticipation and wait for 1 July to announce my new service, or do I tell you now? Which would you prefer?
My thoughts on such decisions:
Launching a new product or service also raises questions such as using the same brand and business name or not, pricing the new item, packaging the new with the old, and where to focus future marketing.
As for my new service, I am not launching it until July because my website can’t be ready before then (preparing a conference presentation and client deadlines took priority.) And you’ll just have to wait a little longer to find out more…
It is the use of either and neither (rather than the spelling) that people seem to have trouble with – I have just edited a 40 page document which repeatedly misused either/or.
either: an introduction of two alternatives separated by the word or
You can either buy or rent this property
neither: an introduction of two unavailable alternatives separated by the word nor
neither John nor Mary can run the meeting.
What is important to note is that both words refer to a choice of TWO options – if there is a list of choices, either/neither can’t be used.
wrong – You can choose either chocolate or vanilla or strawberry.
correct – You can chose either chocolate or strawberry.
correct – You can choose chocolate, vanilla or strawberry.
Following on from my posts about identifying and protecting the essential elements of your business, another way to prepare for the unexpected is to reduce how much your business relies on you.
Here are some ways to reduce that reliance:
As part of your contingency preparations, there are a few related tings yo can do:
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