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Over using keywords in articles

Yesterday, I wrote about using keywords in articles to help search engines find your articles. I also explained that using to many keywords makes the article unreadable for humans and may get search engines penalising you/your site.

The following are examples of the over use of keywords to remind us that the focus of promotional articles should be on giving information rather than making a sale or increasing website traffic (as much as we love those results!)

example 1 – a title for an article: 

Tractor Parts,Hydraulic Coupling,Hydraulic Pumps,Lubricating Oil Pump,Tractor Spare Parts,Tractorul UTB Spares 

Not a very interesting title is it?

example 2 – content of an article:

Just search on your computer with Keywords like Packers and Movers in Ahmedabad Packers Movers Ahmedabad, Relocation service provider in Ahmedabad, etc. Many service provider of that particular state will appear on your computer screen. Collect information from all the relocation Ahmedabad companies and hire the best one. You can also do the same work to find out service provider of other state and city.

There is nothing informative or interesting in that snippet, and its a lttle insulting as someone has probably already searched those keywords to have found the article in the first place!

example 3 – a bio box:

crib bedding, crib bedding sets

Apart from not doing much to promote their business, this bio box is boring and doesn’t develop trust or credibility.


Of course, the use of keywords (and avoiding over use of them) applies to blog posts, newsletters, website content and so on just as much as to promotional articles.

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