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Simple words, simple fonts

I often suggest using fewer words to make reading your message simple and easy.

Roger Dooley, author of Brainfluence, has added a new form of simplicity to effective communications – simplicity in fonts.

Research has shown that ornate fonts make a task appear to be more time-consuming than the same task written in a clearer, simpler font. An ornate font could actually make your products and services seem slow or tedious, which is obviously not an image you want to promote.

Dooley stated that a simpler font will communicate your message better because it is easier to read and looks easier to read (i.e. is more appealing). Just like a simpler message is easier and more appealing.

What do you think – does a fancy font impact on how you perceive a product or service?

Shorter messages and clearer fonts make writing readable

Which font is clearer?

PS The recommendation is to use a clear font such as Arial for descriptions and instructions.

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