Consistency includes contacts

Consistency is an important aspect of building your brand. It is easy to remember to always use the same colours, fonts and logos, but you also need consistency in the details you provide.

For instance, I recently received an email where the sender’s email address was different to the one in the signature (and I mean completely different – names and domains varied!) and both were different to the URL of the business! I didn’t try any of them and deleted the email…

Contact details are not only important for branding and consistency, they are also crucial in building trust. A business that uses a different email address to what they advertise or refuses to give any contact details on a website and so on can give the impression of hiding something – not a great way to establish trust.

Personally, I also notice when people use an email address that doesn’t match their URL. For one thing, why lose the promotional advantage of using your own domain name? And why promote someone else’s business instead? Using a different domain to your own also looks unprofessional – especially if it is a hotmail address.

What do you think of a business that doesn’t have contact details consistent with your domain? Does it impact on your sense of trust?