Maximising topics

Last week, I aprticipated in Blog Action Day(BAD09) with over 13,000 other bloggers – we all posted on the topic of climate change in order to make everyone aware of this important topic.

While everyone wrote about climate change as the theme, there were many different angles covered – for example, I listed green decisions for my business to inspire other businesses to fight climate change and I read posts about conserving water, marketing, using local foods, some affects of climate change (affects on western society caused by direct climate changes) and things we can do to stop climate change.

This made me think about using a limited topic can provide many blog posts and/or articles – as well as about climate change of course!

Even if you limited yourself to business related aspects of climate change, there were many different ways you could have participated in BAD09. Here are just some of the business angles to show what I mean:

• tips of how to reduce a business’ impact around the office
• discussion of how manufacturing businesses can reduce their emissions
• discussion of how business can contribute to the solution
• opinions on carbon pricing and how it will impact small businesses
• list some business ideas that will help the planet
• low impact marketing ideas
• how climate change has impacted on a particular business or industry – or is likely to in the next decade or half century
• discussion on political and social factors affecting how a business can implement greener processes

So next time you are looking for something to write about to promote your business, look back at old or obvious topics within your business and see if there is a different angle you can discuss – there usually is!

Not only does discussing different angles give you more blog posts/articles, it also:

• gives you the opportunity to share more of your expertise in a niche subject
• lets people read about different aspects and therefore be more informed
• gives people who may use your article (e.g. website owners and other bloggers) more choice about what angle of the topic to use and that increases the chances or your article being read
• demonstrates your knowledge and that you have more than one dimension
• enables you to link between posts more easily

Use your words wisely, and your topics thoroughly!