I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy! Tash

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Maximising topics

Last week, I aprticipated in Blog Action Day(BAD09) with over 13,000 other bloggers – we all posted on the topic of climate change in order to make everyone aware of this important topic.

While everyone wrote about climate change as the theme, there were many different angles covered – for example, I listed green decisions for my business to inspire other businesses to fight climate change and I read posts about conserving water, marketing, using local foods, some affects of climate change (affects on western society caused by direct climate changes) and things we can do to stop climate change.

This made me think about using a limited topic can provide many blog posts and/or articles – as well as about climate change of course!

Even if you limited yourself to business related aspects of climate change, there were many different ways you could have participated in BAD09. Here are just some of the business angles to show what I mean:

  • tips of how to reduce a business’ impact around the office
  • discussion of how manufacturing businesses can reduce their emissions
  • discussion of how business can contribute to the solution
  • opinions on carbon pricing and how it will impact small businesses
  • list some business ideas that will help the planet
  • low impact marketing ideas
  • how climate change has impacted on a particular business or industry – or is likely to in the next decade or half century
  • discussion on political and social factors affecting how a business can implement greener processes

So next time you are looking for something to write about to promote your business, look back at old or obvious topics within your business and see if there is a different angle you can discuss – there usually is!

Not only does discussing different angles give you more blog posts/articles, it also:

  • gives you the opportunity to share more of your expertise in a niche subject
  • lets people read about different aspects and therefore be more informed
  • gives people who may use your article (e.g. website owners and other bloggers) more choice about what angle of the topic to use and that increases the chances or your article being read
  • demonstrates your knowledge and that you have more than one dimension
  • enables you to link between posts more easily

Use your words wisely, and your topics thoroughly!

Climate Change is a business concern too

Today is Blog Action Day, with over 6,000 bloggers writing about  climate change and its impact on our world, and on us.

Maybe climate change, and protecting our environment, is something you think of at home or when choosing to buy local or low packaging options. Many people act as if environmental concerns don’t apply at work or in business, but we all need to think and act sustainably all the time and in all sorts of situations.

As a small business owner, here are some of the things I take into account:

  • amongst other reasons, I work from home because it saves any energy or pollution from commuting to an office somewhere else AND I only have one set of base consumption (e.g. I don’t heat an office and somewhere for my baby; I only need one computer for business and personal use)
  • I choose to reuse paper by using the back of documents and envelopes instead of notepads
  • I buy recycled paper products for printing
  • I email invoices and statements to save paper and printing – the computer is already on so sending an email is close to environmentally neutral
  • I read news items and articles online rather than buying paper versions – and rarely print copies of them
  • I use email and phone calls as much as possible for communicating with clients – again, this saves using a car or plane for meeting face to face
  • I turn off my computer, printer, etc when I finish for the day, and turn off my screen whenever I leave my desk for a while
  • I close the curtains as soon as it starts getting dark and cold – keeping the heat inside saves heating
  • I choose practical promotional items rather than gimmicky things that use resources to make but provide no real value. So I would prefer a pen, notepad, water bottle or bookmark to a plastic bracelet, inflatable toy, flag or fan

I’m sure there’s more as I care about my environmental impact, but the list shows how easy it can be to include environmental ideas into everyday business. While we may not be able to reverse climate change, I think we can slow it down considerably by taking individual responsibility in the little things as well as the big things.

In Copenhagen next month, world leaders will be making some decisions and agreements about topics around climate change. I just hope that everyone starts working on those targets straight away rather than waiting until the deadlines.

What have you done/are you doing in your business to help our planet? What suggestions do you have for other businesses?