I hope you find my writing and business tips and observations useful. My business and blog are dedicated to helping businesses communicate clearly and reach their potential. Read, subscribe to my newsletter, enjoy!Tash
Refer to older posts…
Blogging services
HCI chat

Having an about us page

When surfing around sites and blogs, you occasionally come across a site without an About Us page. To be honest, I don’t always look at an about us page anyway, but it really annoys me when I want to and there isn’t one there to look at.

Why do I want to look at an about us page sometimes?

  • I may want to know where they are based, and the contact us page doesn’t give enough information
  • I don’t understand something on the site and want to check a fact. For instance, if I am unsure if they do consultations as well as sell a product/service, I may check the about us page for details
  • if I want to contact the site/business owner (for example to suggest a joint venture or acknowledge something), I like to use their name and an About Us page is the obvious place to find their name
  • An about us page usually gives me an idea of the size of the business which can sometimes be important
  • I can get a better sense of who is behind the site/blog which can develop my trust/their credibility, or at least give me an idea if the person is speaking as an expert in their blog or just sharing their opinions

I also know many people who really like to know who is behind a business before they deal with it – they want personal stories on the about us page and would even prefer a photo of the owner and key partners/staff.

So, do you have an about us page on your site or blog?

As writing About Us pages is one of the most common web content requests I get, I really should post some tips for writing (or improving) your about us page!

Print Friendly, PDF & Email

8 Responses to Having an about us page

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    CommentLuv badge