Occasionally I am asked what return on investment (ROI) people can expect from hiring a professional writer. And now I have your curiosity peaked, too, I can’t give you a straight answer – sorry!
I can’t give a dollar figure (or even a percentage) as there are too many variables to factor in – the type of business you run, what aspects you get professionally written (eg just an about us page or your entire website), your profit margins and how you utilise the words the writer scribes for you.
However, I can give you some ideas to assess how a writer can reward you and your business so you can decide on your own ROI…
Have you experienced a good ROI from hiring a business writer?
Let me finish with a quote from Brad Sugars, entrepreneur and multi-millionaire, author and investor:
Communication is the lifeblood of business, and when it comes to sales, it’s vital. It has a direct relationship with sales. You see, the better you are at communicating, the better your sales results will be. You can almost measure the one with the other… Let me put it another way. True communication is the response you get. So if you’re not getting the response you want, you’re not communicating properly.
A few days ago, I was reminded of the importance of tracking advertising through a story a friend told me.
The story: a company spent $60,000 or so on an advertising campaign, but didn’t implement any means of tracking the results of the ad. Meaning they have spent $60,000 and have no idea if it raised their brand awareness or brought in customers and revenue (I’m not sure which was the aim of their campaign.) So when the radio stations come back and ask if the company wants to repeat the ad, who knows if they should say yes or no…
The moral: tracking advertising is important for a number of reasons:
Even if your budget is nowhere near $60,000, tracking of advertising is a worthwhile exercise.
Don’t assume that free ads aren’t worth tracking, either. Why?
Have you used tracking with your advertising? Did you find it a useful activity, even if tedious and time consuming?